Maisie Warne

Lead organic social and content for a founder-led ceramics brand, shaping a distinct, personality-driven presence through storytelling, social-first content and community engagement, while supporting product launches and ongoing brand growth.

Launched my business Warne Creative in March 2026 after 7+ years working full-time at various interior businesses including Sanderson Design Group, Loaf Home and Tapi Carpets & Floors.

Defined and evolved the social presence for Loaf, blending brand storytelling with social-first, culturally relevant content. Created and scaled content formats that drove strong engagement, from UGC-led storytelling to relatable, shareable posts. Led content planning and execution across key seasonal campaigns, aligning social output with wider brand and commercial moments. Oversaw performance tracking and optimisation, using insights to continuously refine strategy, while building a warm, highly engaged community around the brand.