MVAbout Marie
Passionate about brand strategy, innovation and (most importantly) food, I help companies elevate their brands through strategic (re)positioning, product launches, high-performing media mix and awareness/conversion campaigns. I have international, with experience in France, US, UK and international, I work in French and English.
I spent 8 years at Lactalis, the world’s No.1 dairy group and a global leader in the food industry, where I led strategic and operational marketing projects across the US, UK, and international markets. I led £1,000,000+ media campaigns, managed the development and launch of multi-markets innovations and built performing strategies.
With over 9 years of international experience, I’ve driven cross-market projects that combine creativity, strategy, and performance, including:
- Development of annual strategic marketing plans and presentation to 100+ people
- Brand identity and content strategy
- Consumer insight and market research
- Product innovation and go-to-market strategy
- 360° brand activation and digital marketing
- Media production & planning (social, TV, BVOD, ASVOD, radio)
- Retail, e-commerce, and distribution strategy
How I Work
Whether you are a small structure or big corporation, I build your clear, data-driven brand strategies that set a strong direction from day one.
Once validated, I manage the execution with precision and creativity, ensuring consistency across every touchpoint needed.
Finally, I will send you an evaluation report with tangible, measurable results, tracking KPIs to ensure performance continues beyond my intervention.
What I Offer
- Strategic marketing plans & annual roadmap
- Brand repositioning & storytelling
- 360° marketing audits (digital and retail comms)
- Product launches — from concept to packaging, activation & distribution
- Visibility optimisation in-store and online
- Social media and traditional media campaigns
- Performance tracking & analytics reporting
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Lactalis UKBrand ManagerApril 2022 - September 2023 (1 year and 5 months)London, UK(Innovation strategy) → Focussed on cheddar range, new categories and licensing• Re-defined regional positioning across the 3 cheddar brands and led in store tactical plan with sales team.• Built a strategical innovation 5y plan for cheddar, currently developing first NPD set to launch in March 2026.• Initiated first ever licensing contract for the Group, set to achieve £1m net sales in year 1 with ambient range. Focussed on processed range and media• Developed and successfully launched a disruptive new advertising campaign, £200K production, broadcast on national TV with £600K media budget, increasing brand awareness by 83%, +10% sales uplift.• Integrated this campaign into a social media strategy, driving awareness (9.9M impressions).• Developed and tested innovation pipeline, launched 1 concept in 3 retails (set to be biggest variant of range)• Revamped design to bring brand coherence across 3 categories and visibility in multiple channels.
- LACTALIS UKBrand Manager Export marketJanuary 2019 - March 2022 (3 years and 2 months)London, UKIn charge of marketing & sales, over 80 SKUs (branded & private label) sold across 137 countries. | 7285T, £38.6M value• Grew export business worldwide across retail and foodservice. Focussed on Europe, US - +41% volume growth• Built and led 5-year strategy, securing an extra £7M value of business for 2022.• Launched a 3 SKU global range. Coordinated with local marketing and sales teams across 17 divisions.
- LACTALIS USAAssistant Brand ManagerJanuary 2018 - December 2018 (11 months)New York, NY, USAIn charge of shelf stable milk category and imported products for the US market.• Defined non-refrigerated milk market in the US: revamped 4 SKUs, built brand voice, launched 1 NDP.• Brand strategy: built new concepts based on studied market insights, conducted a $40k qualitative market study with nationwide focus groups (4 across East & West coasts).
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Education
- Master of Science MarketingFMCG Universitat Politècnica de Catalunya2018Master of Science Marketing
- Master's degree MarketingFMCG Toulouse Business School2017Master's degree Marketing