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Mathew Shields

Digital Marketing, PPC Ads, Social Media Ads

Works remotely from Edinburgh

  • 55.944321
  • -3.242511
  • Suggested rate £350 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Mathew's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Mathew's quote.

Location and workplace preferences

Location
Edinburgh, Scotland, United Kingdom
Remote only
Primarily works remotely

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

Categories

Skills (9)

Mathew in a few words

I am a Google and Meta certified digital marketing manager with over 8 years of experience in a variety of different marketing sections such as PPC management, social ads, social media management, SEO & more. However, my main passion sits within online advertising.

I have worked with a vast amount of different industries, from cake and dog food to car repairs and decking, and have a real passion for helping businesses with a lot of potential and a strong work ethic to grow.

I currently act as a senior PPC manager for one of the top 3% digital marketing agencies in Europe as well as my many freelance roles.

I believe in order to build a strong and lasting relationship with a client that it is vital to offer full transparency at all times. This involves setting realistic goals, and timelines and providing rationale for the decisions made.

When I'm not optimising client's accounts, I like to spend time with my rather oversized labrador Gizmo (pictured, he's the hairy one without the coat on) and have even been known to indulge in a pint or two.

Experience

Yell

Senior PPC Manager

August 2022 - Today (6 months)

Creating and optimising the paid media campaigns of higher budget clients from a PPC perspective. Dealing with all the clients questions, queries and needs, as well as making sure the campaigns hit all forecasted KPIs. Duties also include the production of detailed analytical reports to the clients, forecasting for new and current clients based on trends and data. As well as implementing and managing tracking and helping others in different brackets of the PPC team.

Freelance

Digital Marketing Specialist

1350 Abbot Kinney Blvd, Venice, CA 90291, USA

June 2017 - Today (5 years and 8 months)

Pico Digital Marketing

Paid Media Manager

Scotland, UK

December 2021 - June 2022 (6 months)

Managing a wide variety of client accounts for a 'Google Premier' partnered agency to help companies obtain the most out of their digital marketing campaigns.

Different Dog

Paid Media/SEO specialist

Shropshire, England, United Kingdom

February 2021 - December 2021 (10 months)

Working for a fast-growing, premium dog food e-commerce service. I was tasked with managing the PPC & FB ads of the business as well as SEO, affiliate marketing and CRO. I was also tasked with liaising with both the tech team on UX issues and bugs throughout the website and the marketing team over strategy, KPI's and growth. Subscriber numbers grew by over 60% during my tenure.

The Interactive Team

Social Media Marketing Manager

Glasgow, UK

December 2019 - August 2020 (8 months)

Managing the online presence, social media, digital marketing and branding of a dozen high-end sales, marketing and events companies.

Cakeflix

Social Media Marketing Manager

June 2018 - August 2019 (1 year and 2 months)


-Creating engaging and appropriate content across a wide range of social media channels for the companies demographic. Engaging with customers and potential customers to develop brand awareness and our online reputation.
-Creating and managing adverts via Facebook and Google to ensure conversions, ROI, brand awareness by identifying target customers through leads, interactions and a range of custom conversion tracking.
-Developing a variety of different weekly newsletters for our mailing list dependant on membership level, previous purchases, location and currency.
-Producing regular articles to drive more potential customers to the site. Editing other contributors to the site's content to ensure it is SEO friendly.
-Regularly crawling the site using a range of different software (Moz, SEMrush etc) to make sure the site is as SEO and user-friendly as possible. Fixing 404's, disavowing poor quality links and producing a strong backlink strategy.
- Filming marketing tutorials for the site. Answering any marketing, SEO, business strategy questions any customers may have
- Anything else that is asked of me really :)

Paul Bradford Sugarcraft School

Social Media Marketing Manager

Falkirk, UK

June 2017 - July 2018 (1 year and 1 month)

PAUL BRADFORD SUGARCRAFT SCHOOL LTD

Social Media Marketing Executive

Falkirk, UK

June 2017 - February 2018 (8 months)

Organising different content for a variety of social media channels. Increasing membership, traffic and sales through both social media and advertising. Organising email campaigns, newsletters and writing blogs for the site.

St Mirren FC

Camera Operator

Paisley, UK

March 2017 - January 2018 (10 months)

Filming competitive games and post-match reaction through a live stream.

GiveMeSport

Contributor

September 2016 - November 2017 (1 year and 2 months)


- Finding potential sporting topics/news to cover
- Contributing sports related articles for publication online. Profile: http://www.givemesport.com/matti-shields

Blasting News

Editorial Staff

November 2016 - June 2017 (7 months)

Producing news and sports related articles and promoting them through SEO and social media.

Scottish Mental Health Arts and Film Festival

Contributor

Edinburgh, UK

July 2016 - June 2017 (11 months)


- Writing previews and reviews on productions featured at the festival.
- Writing pieces related to mental health for online publication
- Attending pressers/conducting interviews
- Filming segments for the festival

Free Agent after University

Broadcast Production Assistant, trainee, runner

March 2016 - May 2017 (1 year and 2 months)

I will consider anything in the creative industries and understand that I have to be totally flexible. I have a full CV available if you would like to contact me I'll e mail it to you. Matt.

Serious Facilities

Post Production Editing

401 Govan Rd, Govan, Glasgow G51 2QJ, UK

March 2016 - March 2016

2 week work experience focusing on post production editing. Worked with editors on TV series, helping where possible and learning to use software platforms.

FREAKWORKS

work experience - 2 weeks

City of Edinburgh, Scotland, United Kingdom

October 2015 - November 2015 (1 month)

exposure to the fast moving environment of this digital media and film company. worked with their team and helped as "runner" .

Bloxx

Software Tester

Livingston, NJ 07039, USA

June 2013 - January 2015 (1 year and 7 months)

testing software for faults using established and developed methods and algorithms. Also used social media to test and establish new trends in use of digital products.

Polaroid Blipfoto

Intern

Edinburgh, UK

January 2010 - December 2014 (4 years and 11 months)

worked with this BAFTA winning team on social media, social marketing and anything else I was set to do.

Royal Bank of Scotland

Customer Service Officer

August 2006 - June 2009 (2 years and 10 months)

I was responsible for dealing with RBS customers enquiries both face to face and via the phone. I would balance cash withdrawn and deposited every night whilst working to a sales target as well as a customer satisfaction feedback goal.

Education

  • Bachelor's Degree, Broadcast Production

    University of the West of Scotland

    2015

    Bachelor's Degree, Broadcast Production