Description

What I can offer (at a glance):

- Bespoke creative content for your business

- End-user focussed, engaging work created specifically for YOUR audience

- Written, visual and audio output created to get results

- Efficient service - fast turnover / high volume

- Competitive prices

I’m a freelance creative with skills to offer in a number of areas, with experience in food, health, fitness, culture, fashion, sustainability, music and more. Owing to a diverse career, I’m able to add enormous value to the creative output of your business in a number of ways.

- Creative consultancy

- Copywriting

- SEO and SEM

- New product development for the food industry (6 years experience working with traditional and specialist ingredients: gums, shelf life enhancers, stabilisers, hydrocolloids, flavourings, sweeteners etc)

- Food/recipe creation and styling for photo/video shoots

- Photography

- Short from video content

- Music production (including sonic logos and imprints).

As one client put it recently, ’compared to the agency we’ve been paying, you’ve undercut and over-delivered on volume and quality by quite a way.’

I have big-name client experience to bring to small/start-up brands at prices they can afford. Similarly, I can offer more for less with those that can afford it, but don't want to waste money on principle. If your business is in food manufacture, I have specialist knowledge in both the production and marketing of new products, particularly HFSS-compliant, low-calorie, low-carb and free-from options.

Please drop me a line if any of the above is what you are looking for.

Mike

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Michael Oates - Freelance Copywriter
Freelance Digital Copywriter | Recipes | Blogs | Campaigns | Site Copy | SEO
October 2022 - Today (3 years and 8 months)
Manchester, UK
Current clients include Porsche, Moor Hall Restaurant, Heylo Foods, Loop Cashmere and Inland Sea Clothing for whom I am working projects including advertising script copy, NPD, site SEO and SEO-friendly-blogs. Wearing another hat entirely, I am also writing the music for the Porsche/Moor Hall advert and for an independent tv companies show-pilot. From my cv: A talented, enthusiastic and creative Copywriter and Development Chef with excellent communication, administrative and organisational skills. With extensive experience working in new product development and marketing has a proven track record in both producing excellent new recipes and writing compelling copy to describe new products. Experienced in maximising exposure and search engine visibility through excellent design and optimisation skills. Able to work well both independently and as part of a productive team, supporting colleagues and taking the lead to meet deadlines and objectives. Articulate and proactive, combines a professional and confident approach with excellent interpersonal skills and can communicate concisely at all levels with stakeholders and public alike. Full CV, references and rates card available on request.
Lo-Dough Ltd
Copywriter
February 2018 - October 2022 (4 years and 8 months)
Manchester, UK
Copywriting for an innovative health food company. I have written three published cookbooks and over 600 SEO-optimised recipes and several hundred blogs for Lo-Dough, as well as managing years of email campaigns, social campaigns/ads, print ads, and brand/packaging copy.