Description

Enthusiastic, creative and driven PR professional with over 5 years of demonstrated experience in luxury beauty, lifestyle and wellness comms.

I build, elevate, and amplify brand visibility through compelling narratives and targeted positioning, securing meaningful coverage and driving thought leadership by developing and executing engaging integrated PR strategies.

My skills span media relations and press office management, client counsel, influencer and talent partnerships, activations and events.

I’ve had the privilege of a breadth of experience, both agency and in-house, and from well-established global brands to emerging startups. Some previous clients include:

Givenchy Beauty

Boots

Medik8

ilāpothecary

Dr. Levy Switzerland

LYMA

Symprove

Unilever

Cloud Twelve

and more

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

LVMH Fragrance Brands
Givenchy Beauty Press Officer
October 2022 - July 2023 (9 months)
London, United Kingdom
-Worked alongside the Head of PR to develop and action PR strategy to elevate Givenchy brand awareness and SOV across fragrance, makeup, and skincare pillars, from media relations and influencer/ambassador partnerships to events and collaborations
-Drafted and edited materials such as press releases, internal and external reports, strategies, and other presentations
-Global, local and regional event management from creative conception and planning to budgeting, logistics and execution
-Collaborated with cross-functional and global team(s) teams to ensure smooth project execution and overall brand alignment
Joanna Jeffreys
Account Manager > Senior Account Manager
August 2023 - July 2024 (11 months)
London, United Kingdom
-Managed portfolio of start-up luxury beauty, wellness, and lifestyle brands
-Provided clients with strategic counsel on brand-building PR activity and how best to support wider marketing plans, including press office management, launch activations, influencer partnerships, brand collaborations, and retailer partnerships
-Created assets including press releases and email blasts for topical news/trends and new launches, strategy and new business presentations, and other documents to support business needs
-Built and maintained relationships with clients, press, talent (influencers, MUAs, stylists), KOLs, agencies, and retailers
-Supported the hiring process and management of junior team members
-Client portfolio included ilāpothecary, Skin Matters, Dr. LEVY Switzerland, The Nejati Clinic, and Shleep
Ogilvy
Senior Account Executive
July 2022 - September 2022 (2 months)
London, United Kingdom
-Supported Ogilvy subsidiary, The Pharm, exclusively looking after all PR and comms for Boots across beauty, health and CSR
-Built relationships and pitched to key media contacts across national, consumer, broadcast and trade titles to secure coverage for key brand focuses, campaigns and NPD
-Part of the core Health team who brought the PR Moment award-nominated Menopause Monologues campaign to life