- LVMH Fragrance BrandsGivenchy Beauty Press OfficerOctober 2022 - July 2023 (9 months)London, United Kingdom-Worked alongside the Head of PR to develop and action PR strategy to elevate Givenchy brand awareness and SOV across fragrance, makeup, and skincare pillars, from media relations and influencer/ambassador partnerships to events and collaborations-Drafted and edited materials such as press releases, internal and external reports, strategies, and other presentations-Global, local and regional event management from creative conception and planning to budgeting, logistics and execution-Collaborated with cross-functional and global team(s) teams to ensure smooth project execution and overall brand alignment
- Joanna JeffreysAccount Manager > Senior Account ManagerAugust 2023 - July 2024 (11 months)London, United Kingdom-Managed portfolio of start-up luxury beauty, wellness, and lifestyle brands-Provided clients with strategic counsel on brand-building PR activity and how best to support wider marketing plans, including press office management, launch activations, influencer partnerships, brand collaborations, and retailer partnerships-Created assets including press releases and email blasts for topical news/trends and new launches, strategy and new business presentations, and other documents to support business needs-Built and maintained relationships with clients, press, talent (influencers, MUAs, stylists), KOLs, agencies, and retailers-Supported the hiring process and management of junior team members-Client portfolio included ilāpothecary, Skin Matters, Dr. LEVY Switzerland, The Nejati Clinic, and Shleep
- OgilvySenior Account ExecutiveJuly 2022 - September 2022 (2 months)London, United Kingdom-Supported Ogilvy subsidiary, The Pharm, exclusively looking after all PR and comms for Boots across beauty, health and CSR-Built relationships and pitched to key media contacts across national, consumer, broadcast and trade titles to secure coverage for key brand focuses, campaigns and NPD-Part of the core Health team who brought the PR Moment award-nominated Menopause Monologues campaign to life
- Bachelor of ArtsUniversity of York2019BA (Hons) English