MAAbout Muhammad
I’m a senior marketing professional with 15+ years of experience delivering high-impact digital marketing and event campaigns worldwide. I have led marketing, delegate sales, and digital strategy for 100+ international events covering planning and budgeting to creative execution and performance tracking. I help brands and event organizers boost visibility, drive registrations, and deliver measurable results across every digital channel.
Event Marketing & Management
15+ years delivering global conferences, exhibitions, and training events — in-person, hybrid, and virtual.
Expertise in end-to-end event marketing, from audience segmentation, branding, and content planning to delegate acquisition and sponsor promotion.
Proven success managing marketing and delegate sales for 30+ major events annually, including World Congress of Endourology, RCOG World Congress, and IDF World Diabetes Congress.
Skilled in stakeholder and vendor coordination, budgeting, logistics oversight, and on-site management.
Digital Marketing & Campaign Strategy
Full-funnel campaign planning: strategy → creative → execution → analytics.
Development and optimization of multi-channel marketing campaigns — SEO, PPC, email automation, content marketing, social media, and paid ads.
Advanced knowledge of Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, and Klaviyo for performance tracking and optimization.
Expertise in email marketing automation, lead generation funnels, and retargeting to boost registrations and conversions.
Creative & Brand Communication
Oversee creation of marketing collateral, landing pages, digital invitations, event websites, and video content.
Strong understanding of visual storytelling and user experience (UX) for marketing materials.
Skilled in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva for on-brand visual production.
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- MCISenior Manager MarketingHEALTH AND WELLNESSFebruary 2014 - May 2024 (10 years and 3 months)Ashford, United KingdomI’m a Senior Digital Marketing & Event Strategy Expert with over 15 years of experience, including a decade leading marketing and sales for MCI Middle East, one of the world’s top event management agencies.At MCI, I managed a cross-functional team covering marketing, delegate sales, design, customer service, and digital communications, delivering over 30+ global conferences and trainings each year — both in-person and hybrid.My role combined strategic planning and hands-on execution, including:Developing end-to-end marketing campaigns for international congresses — from concept, budgeting, and digital planning to final execution and post-event analytics.Managing multi-channel campaigns (email, social media, PPC, SEO, video, print, and PR) to boost visibility, registrations, and engagement.Providing digital consultancy to clients — setting up marketing automation, tracking KPIs, optimizing performance, and integrating new tools.Overseeing the design and production of all marketing collateral — brochures, ads, websites, landing pages, and digital content.Leading client communication, agency coordination, and on-site management, ensuring seamless delivery from start to finish.I’ve successfully led marketing for major world congresses in healthcare, infrastructure, and technology — including World Congress of Endourology, IDF World Diabetes Congress, RCOG World Congress, and IFEM World Emergency Medicine Congress.
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