About Natalie
I help organisations make their marketing work properly - turning activity into something more focused, effective and commercially useful. With over 25 years’ experience in marketing and communications, I work with businesses to improve how they attract, engage and convert their audiences.
My background is in education, but the challenges are often the same across all sectors - unclear messaging, disconnected activity and marketing that isn’t quite delivering. I bring a practical, hands-on approach, combining strategy with delivery to create marketing that is joined-up, consistent and results-driven.
I typically support businesses with campaign planning and delivery, content strategy, website messaging and optimisation, brand development and day-to-day marketing execution. Whether it’s refining positioning, improving enquiries or bringing clarity to existing activity, I focus on what will make the biggest difference.
What sets me apart is my ability to quickly understand what’s working, what isn’t and where to focus, without overcomplicating things. I’m used to working independently, managing multiple projects and acting as a trusted partner to senior teams, helping move things forward with clarity and confidence.
English
Native or bilingual
Can work on-site
Lichfield (up to 30km)
Experience
- Lime CommunicationsDirectorJanuary 2020 - Today (6 years and 5 months)Lichfield, United KingdomFreelance marketing communications for small to medium-sized businesses including social media, blogs, newsletters/email marketing, copywriting, website reviews and proofreading. Clients have included:
- National and international charities
- Printing and design business
- Personal trainer
- Alternative provision academy of schools
- Dog walking business
- Amongst others
I set this up during Covid and have enjoyed it so much I have carried it on alongside my other work. - Galaxy Global EducationGroup Marketing Lead (Freelance)EDUCATION AND E-LEARNINGSeptember 2025 - Today (9 months)I lead and deliver strategic and hands-on marketing across a group of schools on a freelance basis, with a clear focus on driving pupil recruitment and strengthening brand visibility. I oversee campaigns, digital marketing, content, publications and international activity, ensuring a consistent and high-quality brand presence across all channels.
- Coventry School FoundationMarketing ManagerEDUCATION AND E-LEARNINGJanuary 2022 - January 2026 (4 years)Coventry, United KingdomI supervised a team of marketing managers across six schools, leading the marketing strategy and day-to day communications, supporting pupil recruitment and brand development. Collaborated with Admissions and Senior Leadership to deliver digital and print campaigns, managing websites, social media and ensuring consistent brand messaging. Senior copywriter for all campaigns. I worked for the first year and the last 6 months as a freelancer. The rest as on a contract.
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Education
- Advanced Certificate in Marketing (Level 6)Chartered Institute of Marketing2003Advanced Certificate in Marketing (Level 6)
- Certificate in ManagementNottingham Trent University2001Certificate in Management