About Oyindamola
English
Native or bilingual
Yoruba
Fluent
Experience
- Tranter ITMarketing Communications ManagerOctober 2022 - Today (3 years and 8 months)• Overseeing integrated marketing (PR, advertising, internal comms, events, etc) for Tranter's subsidiaries – Tranter IT, loT Africa, Bullseye Digital Manpower, and Tranter International.• Developing and implementing detailed B2B and B2C marketing and communications strategies and plans for Bullseye, an edutech in the group of companies, maxing sign-ups in the first month.• Increasing average lead conversion from an average of 5 per quarter per brand to over 25 per quarter per brand by deploying events, paid social, paid search, email marketing, channel campaigns, among others.• Initiating the process of overhauling the brand perception of Tranter IT and positioning it as an industry leader, leveraging governance, experience, discovery and tracking.• Delivering thought leadership content to influence customers, industry specialists, research analysts, key editors in the press, and other third parties.• Collaborating with Sales and Technical teams to communicate the value proposition of products and support the selling process of products.
- SystemSpecs GroupProduct Marketing & Brand Communications ManagerNovember 2021 - October 2022 (11 months)• Coordinated marketing comms, including the development of budgets, for SystemSpecs and her subsidiaries, Remita Payment, HumanManager, and SystemSpecs Technology, working with Engineering and Sales.• Drove transactions up for Remita to over 5 million valued at $7b monthly through integrated marketing, based on user analysis, need, and pain points.• Timely managing and improving the brand's perception and positioning as an industry leader, leveraging the media through targeted key messaging and brand storytelling.• Developed and implemented pre-launch brand analysis and performance based go-to-market plans for FundaCause, HumanManager Flex, and other new products.• Developed content partnership and engagement strategies for online influencers and bloggers with cumulative followership of 1M+ and managed all vendors.• Managing C-suite executives for results and effectively reporting—in a timely manner—campaign impact including ROI.
- SystemSpecs GroupCommunications and Media Relations ManagerDecember 2015 - November 2021 (5 years and 11 months)• Saved the company $4.7m through effective reputation management during the Treasury Single Account (TSA) crisis of 2015/16.• Delivered over 50,000 new users for the Remita app in three months through a marketing campaign (leveraging targeted content), despite challenges with the app.• Ensured correct and appropriate information is in the media about the organisation, in order to attain improved sales and greater mindshare.• Executed targeted account-based marketing activities for Remita's corporate clients – 8,000+ customers, leading to increased brand perception and endearment.• Developed partnership strategy with key relevant organisations like Google, SMEDAN and Samsung to achieve various marketing objectives.• Developed and executed paid social campaigns, Google Marketing Solutions and other digital marketing campaigns to meet CPA and ROAS target.
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Education
- Bachelor of ArtsOBAFEMI AWOLOWO UNIVERSITY2010Bachelor of Arts - BA, English Studies
- Master of ArtsUniversity of Lagos2014Master of Arts - MA, English and Literary Studies