About Pinaki Rani
Your Ads Expert And Business Strategic Analyst
I'm Pinaki, a Google Ads Expert focused on helping local service businesses and eCommerce brands generate more qualified leads, phone calls, and sales through high-performing Google Ads campaigns.
I specialize in creating data-driven advertising strategies that maximize return on investment while reducing wasted ad spend. My approach combines strategic keyword research, compelling ad copy, accurate conversion tracking, and continuous optimization to improve campaign performance.
My expertise includes:
• Google Search Ads
• Performance Max Campaigns
• Display Campaigns
• Google Shopping Ads
• Google Tag Manager (GTM)
• Google Analytics 4 (GA4)
• Google Ads Conversion Tracking
• Call Tracking
• Keyword Research
• Negative Keyword Optimization
• Landing Page Recommendations
• Quality Score Improvement
• Lead Generation Campaigns
I have experience working with businesses in industries such as Plumbing, HVAC, Roofing, Cleaning Services, Pest Control, Electrical Services, Home Improvement, and eCommerce.
I work remotely with businesses across the UK, Europe, Australia, Canada, and the USA, providing transparent communication and performance-focused campaign management.
My goal is simple: generate high-quality leads while maximizing your advertising budget and long-term business growth.
English
Fluent
Remote only
Primarily works remotely
Experience
- Crystal Cleaning ServicesPPC Campaign Manager | Paid Search & Lead Generation SpecialistRETAIL (SMALL BUSINESS)January 2025 - Today (1 year and 6 months)Sydney, Australia• Managed Google Ads campaigns for residential and commercial cleaning businesses with the objective of generating high-quality enquiries and increasing booked cleaning appointments.• Developed and optimized Google Search campaigns targeting house cleaning, office cleaning, carpet cleaning, move-in/move-out cleaning, end-of-lease cleaning, deep cleaning, and commercial cleaning services.• Conducted keyword research, search term analysis, competitor research, and negative keyword optimization to improve campaign relevance and eliminate wasted advertising spend.• Created persuasive Responsive Search Ads (RSAs), optimized ad extensions, and implemented location-based targeting strategies to improve visibility and click-through rates.• Configured Google Ads Conversion Tracking, Google Tag Manager (GTM), Google Analytics 4 (GA4), and call tracking to monitor phone enquiries, contact forms, and online bookings.• Optimized bidding strategies, campaign budgets, landing page recommendations, and audience targeting to improve conversion rates, reduce Cost per Lead (CPL), and maximize advertising ROI.• Prepared monthly campaign performance reports, highlighting key metrics, optimization opportunities, and strategic recommendations for continued business growth.
- Nova Commerce LtdGoogle Ads SpecialistE-COMMERCEJanuary 2025 - Today (1 year and 6 months)London, United Kingdom• Managed end-to-end Google Ads campaigns for an eCommerce brand, focusing on increasing online sales, revenue growth, and Return on Ad Spend (ROAS).• Planned, launched, and optimized Google Shopping Ads, Performance Max (PMax), Search Ads, and Dynamic Remarketing campaigns to maximize product visibility and drive high-intent traffic.• Managed Google Merchant Center, optimized product feeds, resolved product disapprovals, and improved feed quality to increase Shopping campaign performance.• Conducted keyword research, search term analysis, competitor research, audience segmentation, and negative keyword optimization to improve campaign efficiency and reduce wasted ad spend.• Implemented Google Ads Conversion Tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4), tracking purchases, Add-to-Cart, Begin Checkout, and other key eCommerce events.• Optimized bidding strategies including Maximize Conversion Value and Target ROAS, while continuously monitoring campaign performance, budget allocation, and product-level metrics.• Performed A/B testing on ad creatives, asset groups, product titles, and landing pages to improve Click-Through Rate (CTR), Conversion Rate (CVR), and overall advertising performance.• Prepared weekly and monthly performance reports with actionable insights, helping improve campaign scalability, customer acquisition, and long-term business growth.
- Prime Plumbing ServicesGoogle Ads SpecialistRETAIL (SMALL BUSINESS)August 2025 - Today (11 months)Manchester, United KingdomManaged Google Ads lead generation campaigns for a residential plumbing company specializing in emergency plumbing, drain cleaning, blocked drains, leak detection, pipe repairs, and water heater installation.
- Built highly targeted Google Search campaigns based on customer search intent, service locations, and emergency service keywords to generate qualified phone calls and quote requests.
- Conducted keyword research, search term optimization, and negative keyword management to improve campaign relevance and reduce wasted ad spend.
- Created high-converting Responsive Search Ads (RSAs), optimized ad extensions, and continuously improved Quality Score through ongoing ad copy testing.
- Configured Google Ads Conversion Tracking, phone call tracking, and GA4 event tracking to accurately measure lead performance.
- Optimized campaign budgets, bidding strategies, audience targeting, and location settings while monitoring key KPIs including CTR, CPC, Conversion Rate, and Cost per Lead.
- Delivered monthly campaign reports with actionable recommendations to improve lead quality, campaign efficiency, and overall advertising performance.
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Education
- Bachelor of ScienceNational Univercity2026Bachelor of Science And Technology