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Rachel HallidayRH

Rachel Halliday

Senior Media Manager

On-demand
Edinburgh, GB
3-7 years

Average response time: 1 hour

About Rachel

Dedicated and dependable individual with 7 years experience working in creative and digital media agencies and 1 year in-house. Recognised for my ability to communicate with clients’ efficiently, deliver effective online campaigns, while maintaining a positive and professional attitude. Willingness to take on added responsibilities to meet team goals and integrate new team members. Extremely adaptable and able to learn new disciplines quickly and efficiently.

I've worked on many well-known brands including Triumph Motorcycles, Bentley, Porsche, Taylor's Port, The Ritz London, Oetker Collection, and William Grant & Sons. For these brands I developed, set up, and ran campaigns online across Meta, Google, LinkedIn, and Twitter. Alongside this, I was responsible for building out the online strategy and engaging in regular client communication to discuss the progress of the campaigns and how they were doing on a week-to-week and month-to-month basis. I was also responsible for the management of a Data Analyst, who I worked closely with to analyse the results and produce presentations and reports to deliver to the client.
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Keko London
    Senior Media Manager
    DIGITAL AND IT
    March 2022 - December 2022 (9 months)
    London, United Kingdom
    - Developed and managed paid campaigns across Meta, Google, YouTube and LinkedIn for key clients' including Triumph Motorcycles, Bentley, Taylor's Port, Mintus, and Centogene
    - Helped create and develop the online marketing strategies for key clients across multiple countries including the US, Canada, UK, Germany, Spain, Italy, and France
    - Account management and regular communication with global clients' and key stakeholders, including attending weekly, monthly and quarterly meetings
    - Managed two interns, as well as a Data Analyst, who I worked with closely to pull and analyse results of the campaigns and present to the client
    - Used critical thinking to break down problems, evaluate solutions and make decisions
    - Maximised strategic approaches by keeping close eye on performance and making appropriate adjustments
    Facebook Marketing Google AdWords YouTube Ads Instagram Marketing Strategic planning LinkedIn Marketing

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Education

  • PR & Marketing
    Queen Margaret University
    2013

Skill set (12)

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