Rachel Lee

Rachel Lee Marketing Solutions provides SMEs of all kinds with bespoke marketing planning to boost their digital reach, and develop meaningful marketing activities which really connect with customers. Whether the client needs a website refresh, help tapping into a niche target market, or a top to bottom rebrand, I have the skills and experience needed to achieve the marketing objectives of any small business.

Responsible for planning, building and maintaining new company website, introducing comprehensive digital strategy of SEO, PPC and GA testing, and getting the business started on social media. Currently working on multiple branding and content projects to improve brand recognition in both B2B and B2C markets. Working with directors and investors to consolidate the Matrix brand as part of the newly formed Matrix Group Ltd.

Responsible for all downstream marketing activities promoting both the business, and product modules. Development and implementation of new marketing CRM, with an aim to build and grow data through targeted data strategies and customer persona projects. Developed 12-month downstream marketing strategy for overall brand and product modules, in conjunction with Product Manager roadmaps. International events management and post-event analysis to be presented to board. Other responsibilities included: brand management and development, graphic design management for new and existing content, PR, internal communication pathways, competitor analysis, co promotion with corporate partners, digital marketing analysis and content creation.