About Rach
I’m a Fractional Performance Marketing Director with 16+ years’ experience helping brands and agencies strengthen digital performance and scale their marketing more effectively.
I’ve worked across companies including Education First, Oak & More, Four Seasons, Wild Nutrition and YouGov, shaping digital strategy, paid media and performance marketing across the wider marketing funnel.
Much of my work starts with a paid media or performance marketing audit, helping teams understand what’s limiting performance and where the biggest opportunities for growth sit.
From there I typically support businesses with growth strategy or fractional performance marketing leadership, helping teams build marketing structures that can scale.
Typical ways businesses work with me:
- Paid media and performance marketing audits
- Growth and channel strategy
- Fractional performance marketing leadership
If you're interested in exploring working together, I'd love to hear from you. If you’d like to talk to me directly, please emailor contact via the link below.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- FreelanceFractional Performance Marketing DirectorJuly 2016 - Today (9 years and 11 months)London, UKBusinesses: Working directly to help businesses implement and optimise their digital marketing strategy. I have worked with businesses spanning industries across B2C and B2B, Service and eCommerce. To include YouGov, Four Seasons Residences, Four Seasons Hotels, Microsoft, Tala, Grind, Lally Walford Interiors, Rekki, Regal Rogue, Edmiston, Unilever, Mercator and Sacred Gold. Agencies: Working directly with agencies to support their digital marketing and paid social advertising teams. Clients have included McCann, WPP, Brilliant Noise, Saentys, MRM McCann, AxiCom and Oliver.
- Kingsland LinassiHead of Digital MarketingApril 2018 - January 2020 (1 year and 9 months)Heading up the retained digital marketing services and strategy for a portfolio of brands within the luxury travel and real estate sectors. To include Leading Hotels of the World, Four Seasons and Windward Development. This included growing the agencies retained digital marketing accounts and offering. Services included:- Digital performance consultancy (including UX and CRO)- Paid social (FB, IG, LinkedIn)- Social media strategy and management- Paid search (PPC and display)- SEO (On-page and technical)
- Purer DigitalFounder + DirectorNovember 2019 - Today (6 years and 7 months)London, UKA no nonsense approach to your performance. Our award nominated team have a proven track record of delivering successful Paid search, display and paid social advertising campaigns across multiple sectors, countries and territories on the following channels:- Google- Microsoft Bing- Ecosia- LinkedIn- Facebook- Instagram- TikTok- YouTube- Snapchat We are already helping some of worlds best-known brands, agencies and high-growth businesses to make the most of their marketing budgets.
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Education
- Google Squared Cerification in Digital MarketingSquared Online2018Google Squared Cerification in Digital Marketing
- Bachelor of ArtsUniversity of Sussex2012BA (Hons), Sociology & Cultural Studies