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Rach Mcnulty

Paid ads specialist | 14+ years experience
  • Suggested rate
    £520 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Rach's quote.
Location and workplace preferences
Location
London, England, United Kingdom
Remote only
Primarily works remotely
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Skill set (24)
Rach in a few words
I work directly with businesses to help review and strategise their performance marketing across ppc + paid social. I specialise in optimising performance across - Google ads (search, shopping + display), Microsoft Bing (formerly Bing), Ecosia ads, LinkedIn ads, Facebook ads, Instagram ads, TikTok ads, Snapchat ads, Pinterest ads and Apple ads.

I have worked with businesses spanning industries across B2C and B2B, Service and eCommerce. Clients have included but are not limited to YouGov, Four Seasons Residences, Four Seasons Hotels, Microsoft, Tala, Grind, Lally Walford Interiors, Rekki, Regal Rogue, Edmiston, Unilever, Mercator and Oak Furniture Superstore.

I have also worked agency side both as former Head of Digital Marketing for a Creative agency in Mayfair as well as a consultant. Clients agency side have included McCann, WPP, Brilliant Noise, Saentys, MRM McCann, AxiCom and Oliver.

With so many channels and systems, it can be tricky to drill down to how your digital strategy is really performing. My approach is to help you to streamline this process, clearly reporting what is working (and what isn’t), quick wins and long term solutions that you can take and use internally or have me manage for you. Alleviating the pressure on you and your internal team.

Please get in touch today if you require my support.
Experience
  • Freelance
    Paid Social + Paid Search Optimisation Specialist
    July 2016 - Today (8 years and 7 months)
    London, UK
    Businesses: Working directly to help businesses implement and optimise their digital marketing strategy. I have worked with businesses spanning industries across B2C and B2B, Service and eCommerce. To include YouGov, Four Seasons Residences, Four Seasons Hotels, Microsoft, Tala, Grind, Lally Walford Interiors, Rekki, Regal Rogue, Edmiston, Unilever, Mercator and Sacred Gold. Agencies: Working directly with agencies to support their digital marketing and paid social advertising teams. Clients have included McCann, WPP, Brilliant Noise, Saentys, MRM McCann, AxiCom and Oliver.
  • Purer Digital
    Founder + Director
    November 2019 - Today (5 years and 3 months)
    London, UK
    A no nonsense approach to your performance. Our award nominated team have a proven track record of delivering successful Paid search, display and paid social advertising campaigns across multiple sectors, countries and territories on the following channels:
    - Google
    - Microsoft Bing
    - Ecosia
    - LinkedIn
    - Facebook
    - Instagram
    - TikTok
    - YouTube
    - Snapchat We are already helping some of worlds best-known brands, agencies and high-growth businesses to make the most of their marketing budgets.
  • Kingsland Linassi
    Head of Digital Marketing
    April 2018 - January 2020 (1 year and 9 months)
    Heading up the retained digital marketing services and strategy for a portfolio of brands within the luxury travel and real estate sectors. To include Leading Hotels of the World, Four Seasons and Windward Development. This included growing the agencies retained digital marketing accounts and offering. Services included:
    - Digital performance consultancy (including UX and CRO)
    - Paid social (FB, IG, LinkedIn)
    - Social media strategy and management
    - Paid search (PPC and display)
    - SEO (On-page and technical)
Recommendations
Education
  • Google Squared Cerification in Digital Marketing
    Squared Online
    2018
    Google Squared Cerification in Digital Marketing
  • Bachelor of Arts
    University of Sussex
    2012
    BA (Hons), Sociology & Cultural Studies
  • Foundation, Typography and Graphic Design
    The Arts Institute at Bournemouth
    2008
    Foundation, Typography and Graphic Design