Description

I'm all about turning complex challenges into compelling stories that drive results. From government briefing rooms to viral campaigns—I make messages that matter stick.

With over 20 years of experience spanning communications, digital marketing, and stakeholder engagement, I've built my career on one core belief: the right message, delivered through the right channels, can transform outcomes.

My journey has taken me from the corridors of power—lobbying MPs and working with EU institutions—to the fast-paced world of e-commerce, where I've generated millions in revenue through strategic digital campaigns.

Whether I'm managing government education programmes reaching 2,000+ senior professionals, securing the #1 Google ranking for "watches" in the UK, or building social media followings from zero to 30,000+, I thrive on delivering measurable impact.

What sets me apart:•

Strategic versatility: Equally at home in B2B government contracts and B2C retail environments.

Technical depth: From SEO algorithms to Adobe Premiere video production, I bridge the gap between strategy and execution

Stakeholder mastery: Successfully navigating everything from EU parliamentary committees to luxury brand partnerships

Results-driven approach: My SEO work for The Jockey Club recovered from a server migration disaster and increased sales by£900,000+

Currently, I'm channelling my passion for community impact through volunteer work in local media, producing radio content for charities while staying sharp with select marketing and copywriting projects.

When I'm not crafting campaigns or analysing data, you'll find me exploring emerging technologies or transmitting on amateur radio(call sign M0LGI)—because great communication, whether digital or analogue, is always about making the right connections.

Ready to connect strategy with impact? Let's talk.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Stourbridge (up to 50km)

Freelance
Consultant
PRESS AND MEDIA
August 2024 - Today (1 year and 10 months)
West Midlands, UK
While managing important family commitments, I've deliberately made a meaningful impact in my community. Think of it as my "strategic sabbatical".

What keeps me busy:
Select freelance projects in digital marketing and communications

Community Media Pioneer: Producing radio shows and podcasts for local charities, plus presenting programs for a licensed community broadcaster. There's something magical about giving voice to causes that matter, and the storytelling skills translate beautifully across all media.

Continuous Evolution: Using this flexibility to dive deeper into emerging trends, including experiments with AI and automated video creation.
Podcast Media SEO audit SEO training SEO Moz
Capita
Communications Consultant
PUBLIC SECTOR
February 2022 - July 2024 (2 years and 5 months)
England, UK
Strategic Communications Leadership: Spearheaded comprehensive digital marketing campaigns for the £100M+ Turing Scheme, successfully engaging education sector stakeholders across multiple channels and platforms.
Communication strategy Communication 360° Digital communication Email marketing Google AdWords
Ecorys UK
Communications Consultant
EDUCATION AND E-LEARNING
March 2019 - February 2022 (2 years and 11 months)
West Midlands, UK
I worked on integrated marketing and communications strategy for flagship EU and UK government education programmes, driving stakeholder engagement across international networks.
• • Supervised external creative agencies in developing Turing Scheme visual identity and branding guidelines
• • Managed multi-channel advertising campaigns including online display and search marketing for major programme launches
• • Executed A/B testing strategies to optimise campaign performance
Communication strategy Digital communication event manager Events