About Russell
Most eCommerce brands have an email list.
Very few have an email asset.
There’s a difference — and it usually shows up in your revenue.
I’m Russell. I’ve spent 10+ years building retention systems, email flows and conversion strategies for eCommerce brands that actually want to grow without throwing more money at ads.
My sweet spot is two areas where I’ve built deep, specific expertise:
eCommerce brands — particularly those with a decent list, a Klaviyo account, and a nagging feeling that their email channel should be doing more than it is.
Pet supplement brands — a specialist, emotionally-driven niche where generic copy dies and trust-based storytelling wins. I understand this audience, this category, and what actually moves them to buy and stay subscribed.
What I actually do:
— Email strategy and full Klaviyo builds (flows, campaigns, segmentation)
— Lead magnet and funnel strategy (opt-in through to conversion)
— Retention systems that reduce churn and increase LTV
— Conversion copywriting that sounds like a human wrote it
— Audits for accounts that are underperforming and need honest answers
I’ve worked across 220+ client engagements since 2015. I think like a strategist, write like a copywriter, and measure everything.
If your email channel is an afterthought — it shouldn’t be.
Let’s talk.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- DTC EMAILSCERTIFIED Klaviyo Email Marketing Manager + Sales CopywriterE-COMMERCEJune 2015 - Today (11 years and 2 months)Bournemouth, UKI help 7–9 figure DTC and eCommerce brands grow profitably by combining hands-on expertise in email marketing, CRO, and funnels with strategic leadership across multi-channel marketing operations.With over a decade of experience, I’ve worked directly inside brands as both a specialist and a fractional CMO, leading teams of 12+ freelancers and contractors spanning email, social, SEO, video, creative, and web. This dual skillset means I don’t just “do email” — I align the whole marketing engine so every channel works together to drive conversions and long-term retention.Brands work with me when they need:Email & SMS performance: Klaviyo, Omnisend, and ActiveCampaign strategy, segmentation, and flows that often add 25–40% of total revenue.Funnels & CRO: Optimising customer journeys, from first touch to repeat purchase, with persuasive copy, data-driven tests, and conversion-led design.Strategic leadership: Managing creative and technical teams, setting the right priorities, and ensuring projects actually deliver revenue results.Scalable growth systems: Moving beyond one-off campaigns to build frameworks that keep producing predictable ROI.My approach blends direct-response copywriting, story-driven hooks, and data-backed decision making. I’ve implemented high-performing campaigns across industries like beauty, supplements, jewellery, pets, and lifestyle. Send me a message if you'd like to discuss working together.
- Light StalkingSenior CopywriterFebruary 2016 - February 2018 (2 years)Sydney, AustraliaDirect Response Copywriter & AWeber Manager for an online photography education channel to help aspiring photographers!
- Ya-HubSales Project Manager (UK, North America, Australia)August 2015 - April 2017 (1 year and 8 months)London, UKManaging professional client translation projects across the UK, USA, Canada, Middle East and all English speaking countries (including areas of Europe & Asia). We are specialised in North/South consulting and outsourcing and we offer business services to companies across the globe at very competitive rates. Our company can assist you with translation, (multilingual) web design / optimisation and business development fields. Headquartered in London, UK, we have a global presence in Europe (Paris, Brussels, Geneva) and North America (New York). Headoffice London: UDC, 86-90 Paul Street, London, EC2A 4NE. You can reach us by email [email protected], via Skype upanddowncs or by telephone (44) 7948 504 642 for general inquiries. Realtid® Translation Chat Service http://www.realtid.net and Yazyk Multilingual Services (Translation, multilingual web design/optimisation) http:// www.yazyk.co.uk are the property of UDC.
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Education
- Direct Response Copywriting, with Stefan GeorgiRMBC Method2020Direct Response Copywriting, with Stefan Georgi
- Direct Response CopywritingAmerican Writers & Artists Institute (AWAI)2019Direct Response Copywriting