Description

Dynamic, commercially driven leader with 10+ years' experience scaling high-impact digital programs, cross-functional teams, and global campaigns for Fortune 500 brands. Proven ability to drive growth through customer-centric product delivery, operational excellence, and data-led marketing strategy. Expert in managing complex, multi-market programs and aligning stakeholder priorities with business outcomes. Adept at implementing agile operating models, managing multimillion-pound budgets, and embedding performance-driven delivery frameworks.

Languages

English
Native or bilingual
Lithuanian
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Sabina Griksaite
FREELANCE CONSULTANT - SOCIAL, DIGITAL, CONTENT & BRAND
February 2025 - Today (1 year and 4 months)
United Kingdom
Partnering with agencies, brands and start-ups alike to strengthen their social, digital, and brand ecosystems from strategy to execution.. Recent work includes:

Supporting a social-first creative agency in streamlining global campaign rollout processes.
Consulting on Stokke, American Eagle, and Tubi, with a focus on media-driven brand growth and content optimisation.
Overseeing American Eagle’s global social and experiential marketing across EMEA, the Middle East, and India, integrating influencer, creator, and event strategies to drive brand engagement and visibility.
Influencer work with Canva, Sky Showtime & Bioniq
Social media Digital Transformation Instagram Marketing marketing consultant Digital Marketing
Vaynermedia
PROJECT DIRECTOR
November 2021 - January 2025 (3 years and 2 months)
London, United Kingdom
Directed high-value, multi-channel marketing programs and operational projects for international clients, combining program oversight with commercial, creative, and delivery responsibilities. Notable clients include Visa, PepsiCo (incl. Popworks & 7UP), NatWest, Coutts, Merlin Entertainment, Zalando, E.ON, and UNICEF.

Key Achievements:
• Led orchestration of multi-workstream Olympic marketing programs for Visa (EMEA & Global), overseeing creative strategy, social activation, and production across international markets — driving brand visibility and consumer engagement.

• Delivered 32.1M organic impressions and +478% engagements in a 5-month integrated campaign for Alton Towers Resort.

• Oversaw PepsiCo global marketing executions with budgets exceeding £1.2M, managing delivery teams, procurement, and financial tracking.

• Directed a portfolio of 6 concurrent accounts (revenues £500k–£2M), ensuring profitability, operational efficiency, and client satisfaction.

• Managed cross-functional teams of 15–25 personnel, including creatives, strategists, production, and media planners.

• Introduced a refined financial reporting structure for monthly profitability tracking against burn rates.

• Resource allocation and capacity planning for multi-market, delivery teams ensuring optimal utilisation and risk management

• Mentored 5 emerging PMs and SPMs, contributing to staff promotion and retention outcomes.
Rhapsodymedia
HEAD OF CREATIVE & DIGITAL PROJECTS
July 2018 - October 2021 (3 years and 3 months)
London, United Kingdom
Owned end-to-end project management for multi-discipline creative, digital, and technology projects across UK and European markets. Client portfolio includes Amazon, Semrush, Red Bull, Brewin Dolphin, Ceros, Willis Towers Watson, Accenture, and JP Morgan.

Key Achievements:

• Delivered a full-funnel brand campaign for Semrush achieving 4B+ impressions and record-high branded search queries.

• Strategised and implemented a global program generating 2M visitors, 300k leads, and 2k new subscribers.

• Managed a £1M+ annual revenue portfolio of digital and creative projects, ensuring resource optimisation, profitability, and on-time delivery.

• Drove operational efficiencies with workflow reviews, identifying £100k+ annual savings through vendor renegotiation and resource allocation adjustments.

• Led cross-functional Agile and Waterfall projects, implementing governance frameworks to improve delivery consistency.