- ApsiyonGrowth Advisor - CEO Office MemberTECHMarch 2021 - March 2022 (1 year and 1 month)Istanbul, Turkey
- ParamChief Marketing OfficerBANKING & INSURANCEJune 2020 - January 2021 (7 months)Istanbul, Turkey• Gathered all the power of the company, which is spread over 5 brands, in one brand, Param.• Created a highly detailed brand identity and culture document for the company from scratch and implemented it company-wide.• Created go-to-market strategies for all segments of the company. Launched and managed new brand and product campaigns.• Hired, trained, and managed a 7-person SDR team and 11-person marketing team entirely from scratch.• Re-organized all teams responsible for revenue, switched their mindset from a task-oriented approach to a customer-centric approach.• Developed new marketing and sales funnels to measure and improve all stages of funnels & the success of team members.• Transitioned the company from a direct sales model to lead nurturing, qualification, and product marketing programs, successfully generating 2000+ SQLs per month. (before 150)
- SovosMarketing DirectorDIGITAL & ITJuly 2018 - February 2020 (1 year and 8 months)Istanbul, Turkey• Hired to build and scale B2B sales and marketing programs across EMEA to increase lead generation, customer acquisition, and revenue growth for a company building a global tax compliance software platform• • • Transitioned the company from a face-to-face direct sales model to lead nurturing, qualification, and conversion, successfully generating 30+ MQLs per day.• Hired, trained, and managed a 4-person SDR team and a 9-person marketing team entirely from scratch.• Led the implementation of HubSpot CRM to enable marketing and sales automation and analytics.• Created detailed dashboards to track and analyze sales and marketing performance against business KPI’s.• Developed brand identity and product marketing to drive brand awareness and product education.• Managed business integration and public relations to support change management during the Sovos merger.
Sezen Balibeyoglu and 1 other person have recommended Serkan
His obsession of measuring the success, his problem-solving mindset and his vision of failing fast to find the right road to success helped us to make data-driven decisions. I recommend Serkan to anyone who has dedicated and fast-learner marketing resources to execute the strategy and vision that he sets for the company's growth.
I had the great pleasure and at times the friendly pressure of working with Serkan one on one. He has indeed widened my horizon in marketing and pampered me with his joyful conversation on any subject. The only rough patch on my side has been the delivery and execution of his valid recommendations. Serkan will lay out the "to-do" lists, but will at times misjudge the hardened culture of the company and will find it hard to adjust his "route" to the finish line. You need to make sure you have the managerial skills and the teams to deploy the agreed strategy.
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