Skill set (19)
Shrikant in a few words
A professional with 10+ years of overall experience in marketing | Recently joined Upwork.
A. EXPERTISE:
1. Google Analytics:
Migrating old data, custom events from Universal analytics to GA4 in safe manner
Rectifying errors or discrepancies in data
Creating custom events in Google Analytics 4
Creating audiences based on conversion triggers in GA4
Setting up Google Analytics 4 (GA4) and Universal Analytics (with or without GTM)
Third party tags installation e.g. Facebook pixel, Pinterest tag etc.
Interpreting and analyzing the data to check the effectiveness of applied strategy
2. Supporting Expertise
Google Tag Manager
Google Data Studio
Google Optimize
SQL, MYSQL, PostgreSQL
Google Sheets
MS Excel
3 Strategy Consultation
I can help you to choose the right marketing channels based on your marketing objectives
I can review your existing strategy and advice possible improvements
5. Certifications:
Google Search Ads
Google Analytics 4 (GA4)
Google Analytics Individual Qualification (UA)
Google Tag Manager Fundamentals
B. MY BACKGROUND:
I am a professional digital marketer with Google Analytics 4 Certification (GA4), Google Analytics Individual Qualification, and Google Ads Search Certification.
My skills are a merge between digital marketing, traditional marketing, software engineering, and web development. I have experience and education in both marketing and computer science.
I have carried out traditional market research using statistical methods. Eventually, I upgraded my knowledge with data analytics. I can use this knowledge in combination with Google analytics to carry out custom tests on web analytics data. I can correctly interpret what your data is indicating.
While working with me, you'll find it easier to explain your requirements.
Let's talk!
Experience
- Naiknavare Developers Pvt. Ltd.Assistant Brand ManagerREAL ESTATEJuly 2015 - October 2016 (1 year and 3 months)Pune, MH, IndiaWas responsible to manage the brands under the flagship real estate brand which included hotel, restaurants and school apart from real estate business. Main responsibilities included:• Preparing Brand Strategy• Preparing Budget• Appointing and coordinating various marketing agencies• Implementing the brand communication activities• Measuring the effectiveness of the carried campaigns• Social Media Management, Digital Marketing & Online reputation Management
- Lotus ConceptsMarketing ManagerCONSULTING & AUDITSFebruary 2013 - July 2015 (2 years and 5 months)Pune, MH, IndiaI was responsible for setting up overall marketing strategy and lead generation process. I researched the business, its clients, industry and competitors. I designed strategy to transform the business model and changed it from small design boutique to Brand Design Consultancy. It helped to grow company's revenue multi-fold. I focused mainly on creating niche based on the business expertise, creating effective positioning and communicating it mainly through SEO, SMO and google adwords.
- Goldmine Advertising LimitedAccount ExecutiveCONSULTING & AUDITSJuly 2012 - January 2013 (6 months)Pune, MH, IndiaHere I was working as Account executive to handle two existing major accounts of the company. My job was to look after regular marketing needs of these clients and generate more business from them. I was also performing Business Development for the company, so I got chance to attend large pitch presentations. I learned how large advertising campaigns are carried out using 360 degree media. It was interesting to learn how they're meshed together to create desired results in optimum budget.
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Education
- Bachelor of Engineering in Information Technology (BE IT)Pune University, India2010
- Master of Business Administration in Marketing (MBA - Marketing)University of Pune, India2012
Certifications
- Google Ads Search CertificationGoogle2022
- Google Tag Manager Fundamentals certificate of completionGoogle2022
- Google Analytics Individual QualificationGoogle2022
- Google Analytics 4 CertificationGoogle2022