Skill set
Sophia in a few words
I'm a highly experienced content, SEO and digital specialist, with a 20-year background in publishing and digital marketing.
I understand brands, I get audiences – and I love connecting the two with useful, top-quality content.
Content that will reach the user wherever they are: search engines, social media, forums, reading newsletters...
Content that will educate, answer their questions, pique their interest, turn them into loyal clients – even advocates for your brand.
I also help you analyse your website to ensure the tech is healthy, the pages are optimised, and the layout is user-friendly so people stay on your site for longer (and come back with friends).
-> The business blurb:
Your business is unique. I create a bespoke digital marketing solution based on your business needs to help grow your business's organic audience and, ultimately, leads and sales.
So how do I do that?
- I build successful content strategies, which could include content audits, content calendars and content plans.
- Content management: blog creation, landing page copy, social media and newsletters, and building content teams where needed.
- SEO strategies: detailed technical SEO audits and fixes, keyword and gap analysis, on-page optimisation and backlink analysis.
- Web: I advise on site architecture, site migrations, navigation and footer menus, layouts and more. I work with developers/product teams and within a CMS to make technical and copy changes, if needed.
My strategies are strongly data-led, with a strong dose of gut feel and user insights based on years of experience.
I have a further aim: to help empower and upskill teams, using clear language and knowledge-sharing so they can make excellent, informed decisions in the long run.
My experience includes digital news sites, education hubs, corporate websites, and e-commerce sites.
I have won 3 awards for the websites I've managed and have racked up excellent results.
Experience
- MiistaSEO ConstultantFASHION & COSMETICSJanuary 2023 - February 2023 (1 month)London, England, United Kingdom- A full technical SEO audit of the website, with clear recommendations for dev fixes and on-page optimisation.- Writing a biography of the founder.
- The AcademyContent ConsultantPRESS & MEDIADecember 2022 - December 2022London, England, United Kingdom- Copy-editing, proofreading company website, internal contracts and documents.
- AqualisSEO ConsultantLUXURY GOODSOctober 2022 - November 2022 (2 months)London, UK- A light technical SEO audit of the website, with clear recommendations and next steps.- Workshop with the business manager to explain SEO best practices and how to use Shopify to optimise their landing pages.
Recommendations
Education
- BMus Hons, EthnomusicologyUniversity of Pretoria/Universiteit van Pretoria1999BMus Hons, Ethnomusicology