Description

Expert in brand strategy, digital marketing and web design, with 13+ years’ experience working with market leaders, including FTSE 100, SMEs and startups across several sectors.

Recent highlights include:

Social Media/Email Marketing:

- Significantly increased clients’ following, a percentage increase of anywhere from 300 to 1130%

- Consistently high campaign engagement and returning interest to clients’ brand

- Exceeded KPIs relating to ticket sales, webinar audience numbers, lead magnet engagement, website visits, lead generation, sales, etc.

- One SM campaign led to Forbes inviting the client to join their committee

- Consistently high open/read rates

Design:

- Websites, SEO, UX

- Presentations and marketing collateral, including banners, flyers, case studies, brochures, event agendas, in support of the client’s overall brand strategy

Strategy/Lead Magnets:

Designed/developed several brand strategies and lead magnets to great success: positioning brands, securing leads, and increasing website hits/sales

Event Marketing:

Sell out events (brand strategy, design, and marketing): one client’s event sold out within three weeks (the first time their event had ever sold-out across the six years it had been hosted (prior to Typebar developing/directing the marketing strategy))

Earned Media:

Secured several guest spots on top rated podcasts and contributor articles on well-known online publications for clients (ghost-wrote several of them)

Content creation:

Strategic editorial, copywriting and design across several channels, including social media, online publications and email marketing

Research and Analytics:

- A/B testing and analysis

- Website analytics and UX

- Google Analytics

- Social media analysis

- Research pieces / 5-year strategic plans

- Data deep dives

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Typebar
Founder / Director
PRESS AND MEDIA
October 2020 - Today (5 years and 8 months)
London, United Kingdom
Website: https://www.typebar.co.uk/

Brand identity, strategy, and development; internal and external communications; public relations – including press releases, pitching, writing, and securing features for clients – and marketing; editorial; web design; digital media; deck/presentation design; advertising

Clients include: 3Cubed, QEC, Piccolo Toys, Hello Social Club, The WLA, Executive Insight, Simply Smarter Marketing, UK for Good, ScanQuo, Nosh Detox, Empowering Insights, Cheshire for Good. See here for testimonials: https://www.typebar.co.uk/reviews
Branding Marketing Webdesign Social media UI Web Design UX Writing Public relations Editorial Adobe InDesign Design Mobile design
3Cubed
Head of Marketing
PRESS AND MEDIA
November 2019 - August 2020 (9 months)
London, United Kingdom
➢ Propelled engagement and following on social channels by 1100%
➢ Increased website traffic by 600%
➢ Slashed marketing expenditure in half through website restructure and targeted messaging on social platforms
➢ Gained exposure to desired external partners through targeted social messaging and engagement
➢ Designed presentations and marketing material: banners, posts, digital media
bp
Section editor
PRESS AND MEDIA
August 2019 - August 2020 (1 year)
London, United Kingdom
➢ Conceptualised/designed and executed bp’s 2019 online sustainability reporting section (bp.com), producing several extensive data analytics deep-dive reports to map out the UX. This section subsequently received an accolade from leading independent corporate communications reviewer, Bowen Craggs, recorded high engagement figures and was commended internally by bp's senior leaders
➢ Led the update and redesign of bp's 2020 online Statistical Review of World Energy section. This section subsequently received commendation from senior management
➢ Delivered blueprint – key messaging, data communication and visualisation – for upcoming 2020 Energy Outlook website section (online reporting) to be rolled out by bp later that year
➢ Won the top spot in Inventis Digital's Connect.IQ Ranking Report (2020) of the most effective FTSE100 websites, as part of the bp.com team
➢ Produced several extensive data analytics deep-dive reports to support the above projects, pre- and post- launch
UX Writing UI Web Design Copywriting Marketing Email marketing