Description

Brand & Community Strategist | Turning early-stage ideas into services people actually adopt and trust

I help health tech, wellness, and social impact ventures move from launch to sustainable adoption. My work focuses on the human and operational foundations that make products stick: clear positioning, behaviour-led engagement design, and systems that support real-world use.

What I bring:

∙Qualitative research that uncovers what people actually need vs. what they say they want

∙Adoption strategies grounded in nervous system literacy and behavioural insight

∙Community and participation design that builds trust, not just audiences

∙Systems thinking from spatial design background—I see how environments, narratives, and behaviours interconnect

Recent work:

∙Led brand positioning and community strategy for early-stage wellbeing platform (InBreathe)

∙Developed narrative and B2B2C go-to-market strategy for AI health tech (Satori AI)

∙National youth wellbeing campaign: 3.1M reach, 97% took positive action (Co-op Foundation)

∙Outcomes infrastructure for funded social impact orgs (£1M+ programmes supported)

Typical projects:

∙Brand positioning & strategic narrative development

∙User journey and adoption strategy

∙Community engagement frameworks

∙Qualitative research & behavioural insight

∙Go-to-market strategy for health/wellness tech

∙Impact measurement and reporting systems

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

SOLSTUDIO
STRATEGY & NARRATIVE LEAD
March 2025 - Today (1 year and 3 months)
Led narrative and audience strategy for an impact documentary exploring disability, resilience, and mental health. Strategic challenge: reframe dominant "adventure" narratives by centring intimacy and constraint without diminishing impact Developed narrative positioning, brand tone, and visual direction aligned to impact goals Designed audience engagement and launch strategy, including social content and partner outreach Coordinated collaborators and partners; managed delivery timelines and communications Outcome: clearer positioning and stronger audience connection through authenticity rather than spectacle
Strategic planning Brand content Corporate Strategy
INBREATHE (Wellbeing Platform)
COMMUNITY & STRATEGY LEAD
October 2024 - September 2025 (11 months)
Led brand positioning, community engagement, and participation strategy for an early-stage wellbeing platform. Designed and delivered Stories in Breathe, a participation-led campaign focused on everyday moments of pause (anti-aspirational wellness) Conducted 50+ street-level interviews to test positioning, language, and behavioural responses Key insight: audiences respond more strongly to invitation than performance in wellbeing contexts Organised and hosted in-person breathwork events to translate strategy into embodied experience Supported early audience building through trust-led engagement rather than growth hacks
SATORI AI (Health Tech)
NARRATIVE & STRATEGY CONSULTANT
November 2025 - December 2025 (1 month)
Developed narrative and go-to-market strategy for an AI supported wellbeing platform. Positioned AI as augmenting human expression rather than replacing it Contributed to B2B2C strategy, including coach-led onboarding and trust-building adoption model Key insight: in sensitive domains, restraint and clear boundaries build more trust than technical capability