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Malt Strategy
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Malt Tech Trends 2026
Malt Strategy
New report
Malt Tech Trends 2026
Alexa B.AB

Alexa B.

Social Media & Content Marketing Specialist

£250/day
Undy, GB
3-7 years
social media marketing
Instagram Marketing
Facebook Marketing
Content marketing
Canva

Average response time: 1 hour

About Alexa

Hi, I'm Alexa Bill Slaughter. I help brands turn scattered, inconsistent social media into a presence that actually builds trust and drives engagement, without the guesswork.

Here's the real challenge most brands face: posting content without a clear strategy behind it. Captions go out with no research into what the audience actually responds to. Visuals look inconsistent because there's no unified design system. Leads come in but go cold because there's no email sequence nurturing them. The result is wasted time, wasted budget, and a social presence that never quite builds momentum.

I solve this by starting with research, not templates. Before a single post goes out, I study the brand's voice, audience, and goals, so every piece of content has a reason behind it. I design clean, on-brand visuals using Canva that stop the scroll instead of blending into the feed. I write copy that sounds human, not like a marketing script. And I build email sequences that nurture leads over time, so interest doesn't go to waste.

My core focus areas:

1. Social media strategy and content planning across Instagram, Facebook, and LinkedIn

2. Canva-designed visuals built to match brand identity

3. Email marketing sequences that convert interest into loyal customers

4. Copywriting that reflects a brand's real voice, not a generic template

5. Ongoing attention to what's working, with strategy adjusted accordingly

I bring a detail-focused, deadline-driven approach and real curiosity about what makes an audience respond. I'm looking to build long-term client relationships based on consistency and clear communication, not one-off projects.

If your social media feels scattered or your content isn't converting, let's fix that. Message me and let's talk about your brand's specific challenges.
Fashion and Cosmetics
Publishing
Food and Beverage
Health and Wellness
Retail (Small Business)

  • English

    Native or bilingual

  • French

    Fluent

  • Spanish

    Fluent

  • Italian

    Fluent

  • German

    Fluent

Remote only
Primarily works remotely

Experience

  • Self-employed
    Freelance Marketing & Outreach Specialist
    TECH
    June 2021 - July 2026 (5 years and 1 month)
    Undy, United Kingdom
    Independent freelancer specializing in cold outreach campaigns, email marketing, and content strategy. Self-directed spec projects focused on audience research and personalized messaging, including a full SaaS outreach campaign built for portfolio purposes
    Social media Content marketing Facebook Marketing Instagram Marketing TikTok
  • Freelance
    Independent Social Media Strategist
    TECH
    January 2018 - May 2026 (8 years and 4 months)
    London, United Kingdom
    I'm Alexa Bill Slaughter, an independent freelancer specializing in marketing, outreach, and content strategy. My work centers on building cold outreach campaigns that feel personal rather than generic, since specific, well-researched messaging consistently outperforms templated pitches. I created a self-directed spec project, a three-email cold outreach sequence for a fictional SaaS startup, with audience research and a clear strategic rationale for each message. I also work with Canva to design visual content and structure email marketing sequences meant to nurture leads over time. I'm new to freelancing platforms formally, but not new to the underlying skills, and I bring a proactive, detail-focused approach to every project I take on.
    Social media training virtual assistant Graphic Design Facebook Marketing Instagram Marketing

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Education

  • Bachelor of Science in Digital Marketing
    London South Bank University, United Kingdom
    2024
    I am currently pursuing a Bachelor of Science degree in Digital Marketing in the United Kingdom, with a focus on digital strategy, content marketing, social media management, SEO, branding, consumer behaviour, and online business growth. My studies have helped me develop practical skills in creating marketing campaigns, analysing digital performance, and using modern marketing tools to connect brands with their target audiences. I continue to strengthen my knowledge through hands on projects and industry based learning.

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