About Beth
An experienced PR, social media and digital marketing professional with over 11 years’ experience working for global brands. Enjoys working in an innovative and fast-paced environment, combining creative direction with a performance-focus, to deliver clear strategies and national multi-media campaigns to maximise coverage and return on investment.
Grew Thomas Cook Airlines social media channels from infancy to established high performing marketing channels. (Facebook 500k fans, Twitter 28k followers, Instagram 50k and YouTube).
Defined and implemented the communications and engagement strategy for and external workforce of over 600 mental health clinicians, improving engagement by over 25% and the NPS score by 10 points.
Led and delivered successful multi-media campaigns inc. Manchester Pride, Fly Pink, #workitout with Mr Motivator and several LGBTQ-focused projects.
Grew the Thomas Cook Airlines blog audience over 10x (from 2,000 visits per week to 22,000 visits on average).
Defined new affiliates content strategy and increased booking by 35% YoY.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Ieso Digital HealthMarketing and communications manager (clinicians)June 2021 - Today (5 years)
- Ieso Digital HealthAffiliate Engagement and Communications ManagerJanuary 2021 - June 2021 (5 months)Responsible for all communications to a network of 700 + CBT and PWP therapists. Managing a therapist operations team of two.
- IDEAL SHOPPING DIRECTMarketing and CommunicationsOctober 2019 - January 2021 (1 year and 3 months)Peterborough, UKResponsible for driving forward our social media, partnerships, content marketing and paid media strategies across both Create and Craft and Ideal World TV. Working on ways to work effectively with influencers to reach new audiences. Managing a team of 4 - 2x Paid Media Executives, Content Marketing Executive and Social Media Executive
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Education
- BA Advertising and Public Relations, Media Production, Advertising, PR, CSR and MarketingUniversity of Lincoln2005BA Advertising and Public Relations, Media Production, Advertising, PR, CSR and Marketing
- Advertising and PR, Public Relations and Crisis ManagementUniversity of Lincoln2005Advertising and PR, Public Relations and Crisis Management