Skill set (22)
Blessing in a few words
I’m a marketing professional with a love for turning creative ideas into measurable successes. With years of experience leading dynamic teams and crafting strategic campaigns, I've got a proven track record of boosting brand visibility and driving growth. My superpower? Making data-driven decisions without losing that human touch. Whether it's SEO magic, PPC wizardry, or social media savvy, I’m all about blending creativity with analytics to achieve fantastic results. Outside the marketing realm, you’ll find me exploring new coffee shops, geeking out over the latest tech trends, or planning my next travel adventure. Let's create something amazing together!
Experience
- HSF Health Plan (UK)Marketing ManagerOctober 2023 - Today (1 year and 7 months)London, UKAs Marketing Manager, I led a team of six to develop and implement strategic marketing campaigns, driving significant growth in brand awareness, lead generation, and sales. By leveraging multi-channel marketing strategies and optimising campaign performance through data analytics, I consistently achieved and exceeded business objectives.
- Managed a team of six, fostering a collaborative and innovative environment to drive marketing success.
- Designed and executed multi-channel marketing strategies, achieving a 40% increase in lead generation and a 35% rise in sales.
- Oversaw SEO and PPC campaigns, resulting in a 50% boost in online visibility and engagement.
- Set clear, measurable goals and utilised data analytics to optimise campaign performance, reducing cost-per-acquisition by 25%.
- Directed social media campaigns, significantly enhancing brand presence and customer interaction.
- Encouraged innovation and creativity within the team, leading to a 20% improvement in overall campaign effectiveness.
- HSF Health Plan (UK)Performance Marketing ExecutiveApril 2022 - October 2023 (1 year and 6 months)London, United KingdomLed a team of four to spearhead a rebrand project, boosting engagement and retention for a global health insurance company. Developed and executed strategic plans with colleagues, optimised content with creators, and coordinated with external developers for a cutting-edge website. Transitioned the user acquisition funnel from traditional to digital channels, achieving a 50% increase in digital leads and a 35% improvement in policyholder retention. Enhanced SEO and PPC campaigns, resulting in a 40% increase in organic traffic and a 25% decrease in cost-per-acquisition.
- Achieved a 150% increase in ROI through targeted campaigns that effectively managed budget and performance metrics.
- By differentiating and innovating brand communication, increased customer engagement by 35%, humanising the value proposition to resonate with distinct market segments.
- Spearheaded the development of a new, optimised website, enhancing online presence and user experience. This project aims to increase conversion rates by 20% and reduce bounce rates by 15%.
- Implemented a comprehensive international rebranding strategy across social media and digital collateral, leading to a 40% growth in brand awareness.
- By exploring various digital mediums and staying ahead of industry trends, improved marketing ROI metrics by 25%.
- Led multiple campaigns supporting ethical causes, resulting in a boost in brand trust and competitiveness.
- Doris CCTVSales And Marketing SpecialistTECHJuly 2020 - November 2021 (1 year and 4 months)London, UKCollaborated with a small team to maximise sales in both traditional and online e-commerce revenue streams.
- Developed goal-oriented performance marketing campaigns using tools like Google Analytics to gain insights into installers, corporate buyers, and international consumers.
- Utilised data and shopper insights to provide revenue-driving recommendations each quarter across the sales network.
- Built strong relationships with B2B and B2C clients based on expert CCTV technical knowledge, competitive research, and strategic planning
- Created a user-friendly online shopping experience through designing and executing concepts for landing pages on the website, eBay listings, Amazon, and OnBuy.
- Forged close relationships with suppliers, particularly Hikvision, to enhance product knowledge and brand awareness.
Recommendations
Education
- Diploma in Professional MarketingCIM | The Chartered Institute of Marketing2022Diploma in Professional Marketing
- Business Management , Business, Management, Marketing, and Related Support ServicesCoventry University2018Business Management , Business, Management, Marketing, and Related Support Services
Certifications
- LinkedIn AdsLinkedIn
- Google AdsGoogle