CRAbout Christian
Using my Honours Degree in Business and Marketing from the University of Central Lancashire as a knowledge base from which to build, I have since gained 10 years of experience in eCommerce roles across multiple industries, most recently undertaking a Lead Gen based Digital Marketing role in the commercial property sector. This has equipped me with the tools to not only carry out a variety of online activities but also report on their effectiveness to company directors and the wider stakeholders within the business. I am currently on the lookout for new opportunities with businesses that can utilise my skills within a freelance capacity.
English
Native or bilingual
Can work on-site
Leyland (up to 15km)
Experience
- XLCR Vehicle Management LtdDigital Marketing ManagerOctober 2025 - Today (8 months)Colne, United KingdomManaging the digital marketing for a UK based vehicle finance broker, specialising in company leases for cars and vans. Includes Email Marketing, SMS Marketing, Hubspot CMS, Social Media Management, Website Content.
- Redfearn Marketing Ltd, Self EmployedDigital Marketing SpecialistMarch 2025 - Today (1 year and 3 months)• Planning and implementation of automated workflows through Pipedrive (Buzz Education)• Cold Email outreach using Instantly
- FI Real Estate Management LtdDigital Marketing ExecutiveNovember 2023 - January 2025 (1 year and 2 months)Chorley, UK• Website management across 25 websites through Wordpress, Umbracco & Duda, including listing availability updates, landing page creation and external developers management.• Outbound email marketing and workflow management through Zymplify, Hubspot, averaging an 18% Open Rate to cold contacts.• Creating a Google Data Studio report to combine Google Analytics with Hubspot and other data sources to understand business KPIs across combined multiple platforms.• Use of Google Tag Manager to align Key Events in Google Analytics with business KPIs, such as leads generated via email and phone number clicks, and form completions.• Implementation of additional outbound sales pipelines utilising on site data captured through Lead Forensics and Sopro, increasing outbound leads by 25% YoY.• Main point of contact with external PPC and Paid Social Media agencies, giving guidance on campaign focus and industry terminology, maintaining CPC of £1.50 whilst becoming the top traffic source for the main website.• Collaborative relationship with external SEO consultants, improving organic sessions of main FI-REM website by 18% YoY and single property websites by 32% YoY.
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Education
- BA/BSc with Honours in Business and MarketingUniversity of Central Lancashire2012BA/BSc with Honours in Business and Marketing
- 4 A Levels in Business Studies, Law, PsychologyRunshaw College20084 A Levels in Business Studies, Law, Psychology
Certifications
- Hubspot Email MarketingHubspot2025