Description

I’m CJ, a 13-year full service marketer, my experience spans running full GTM plans to more singular focus content & SEO marketing programs and brand positioning & storytelling - I’m well placed to assess your marketing and deliver strategies to improve your visibility in AI/SEO and build authentic audiences that convert.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Corporate Narrative
Freelance Content & SEO Specialist/Fractional CMO
BANKING AND INSURANCE
December 2025 - Today (6 months)
London, United Kingdom
Working with clients on brand positioning and storytelling strategies to ensure visibility in AIO/SEO + roles as fractional CMO.,
SEO Aio Ai search Content marketing LinkedIn Marketing
EquiLend
VP, Head of Marketing EMEA/APAC – Content & Social Lead
TECH
January 2020 - November 2025 (5 years and 10 months)
London, United Kingdom
As a B2B with long sales cycles and a 30+ solutions, our focus is on many things at once, I adapt my
approach to these challenges by gaining a functional understanding of each solution and create
rapport with solution leads to engage on the detail of key roadmap enhancements. I create strategic
content story arcs for each vertical to tell the brand story while demonstrating client value across our
solutions.

In 6 years, I grew my original role from a narrow remit for content creation and execution, to a
key marketing role with budget responsibility and a small team responsible for content, SEO and social
strategy, creation and execution. I rose to the challenge of adapting our content approach to work
within a new GTM framework: coordinating email workflows, social touchpoints and gated content
under a unified brand story to drive client awareness and pipeline. I have been instrumental in
coordinating a partial rebrand and emboldened our brand tone, generating new social engagement
highs through test and learn and gaining senior management buy in.
SEO Writing SEO LinkedIn Marketing Content marketing Brand content
Tsb
Content Marketing Manager
August 2013 - December 2017 (4 years and 4 months)
A key member of TSB digital since its inception, I launched and grew our content offering to highs of
100k unique readers per month. In commissioning and creating content, agreeing brand partnerships
and utilising content promotion through retargeting, paid search, paid social and display, I built our
authority as a publisher, drove brand consideration and positively impacted SEO. I delivered proven
lead generation and sales growth through segment targeting across the public and secure sites and
project managed the implementation of Web Trends Optimize in Owned Media.