Daniel Morgan

Working closely with private equity firms and large blue-chips, my team and I help businesses to build the platforms for e-commerce success through large scale implementation of digital transformation projects, re-brands, training & operational media support across a diverse range of industries. Using our expert knowledge across media, e-commerce, CRM, UX and IT, we are able to prioritise and plan the business growth initiatives based both upon impact, feasibility and resources to ensure our clients can implement our findings quickly and effectively. The team that I manage covers both development, analysis and benchmarking of:

- Cross Channel Audience Definition through cust. data and market research

- Brand Communications Strategy

- Cross-Channel Creative Strategy (Digital & Trad.)

- Traditional & Digital Media Mix Definition

- Media Governance & Operations Automation

- Cross Media/Creative Tracking & Reporting

- Community Management Auditing & Roadmapping

- Traditional Media Auditing

- Paid Search Auditing & Roadmapping

- Paid Social Auditing & Roadmapping

- Programmatic & Display Auditing & Roadmapping

- SEO Operations & Roadmapping

- Partnership & Affiliation Management

Full responsibility for USA, Canada and Mexico E-Com sales. 150M$ online sales targets exceeded across both years. Team included full CRM, E-com and Media specialists to drive marketing strategies in English, Spanish and French across major global brands: Sofitel Novotel ibis M-Gallery

Global marketing coordination responsibility for paid media, brand and SEO content covering: accorhotels.com ibis.com sofitel.com novotel.com mercure.com