Description

I help beauty, fashion, wellness and tech brands tell better stories and build stronger strategies. As a Freelance Creative Strategist, Content Manager and Hairstylist, I blend creative direction, brand strategy and hands-on production to deliver work that is elevated, consistent and commercially effective.

I bring a hybrid skillset across marketing, campaign strategy, content creation and visual culture. I specialise in turning ideas and goals into clear plans, defined messaging and cohesive creative output. My background spans agencies, in-house teams, editorial work, creative production, SaaS and AI-powered mental health technology, giving me the range to deliver both creative and operational support.

Clients come to me when they want clarity, strong communication and someone who can manage projects from initial idea to final delivery. I am known for my editorial eye, structured approach, cultural awareness and ability to integrate smoothly into fast-paced teams.

I typically work on brand positioning and messaging development, go-to-market plans, content and social strategies, monthly calendars, short-form creative for TikTok and Instagram, newsletters and email sequences, campaign concepts, creative guidelines, production oversight and on-set hairstyling for fashion, film and beauty projects.

If your brand is looking for a partner who understands both strategy and execution, who can create with intention and deliver with precision, I can help you shape work that feels thoughtful, relevant and effective.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Freelance Creative Production
Hairstylist (Editorial & Runway)
January 2024 - Today (2 years and 5 months)
Asia & More, Leuven, VB, Belgium
• Contributed to global fashion and beauty campaigns for Burberry, Zara, Jo Malone, British Vogue, US Vogue, H&M, Rimmel, and Graff — delivering visuals across social media, TV, billboards, and print.
• Styled and executed runway shows across London, Milan, Paris, Stockholm, Seoul, and New York, supporting creative direction for major designers including H&M, Ellie Miniser and Craig Green.
• Collaborated on production for global campaigns featured in US Vogue, WSJ, The Gentlewoman, Neutrogena, Grazia, Anderson Bell, and Adidas x Beckham.
• Streamlined on-set workflows and strengthened creative collaboration between stylists, photographers, and production teams.
Project Management Video production Team management Collective Intelligence Advertising
Auxylia (AI-Powered Therapy Platform)
Freelance Marketing Specialist
June 2025 - October 2025 (4 months)
• Developed go-to-market strategy for an AI-driven SaaS platform, defining audience segmentation and value proposition across B2B and B2C markets.
• Built email automations, onboarding funnels, and lifecycle campaigns that improved conversion by 35% during beta launch.
• Delivered content frameworks and analytics dashboards that increased engagement rates by 22%.
• Collaborated with PR and product teams to align brand narrative with mental health professionals and early adopters.
Content marketing Social media Inbound marketing Project Management Email marketing
TikTal (TikTok Certified Partner)
Senior Campaign Manager & Marketing Consultant
June 2022 - December 2023 (1 year and 6 months)
• Directed influencer-led campaigns generating 80M+ views, achieving 3.2x ROAS and 220%+ engagement growth across global markets.
• Oversaw creative development from ideation to delivery, collaborating with 100+ creators, editors, and strategists.
• Improved client retention by 25% through enhanced reporting and performance optimisation.
• Mentored junior managers, standardising workflows that boosted team productivity by 30%. Key Clients: Pandora, Cadbury, Blizzard, Snickers, Burger King, Keurig.
Content marketing TikTok Ads Instagram Meta Ads influencer marketing