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Jacob Mc PhersonJM

Jacob Mc Pherson

Digital brand strategist | SEO, E-Commerce, Comms

£550/day
London, GB
15+ years

Average response time: 1 hour

About Jacob

Adaptable self-starter who works well with SME’s, start-ups, and large scale corporations. Delivers 10+ years of experience handling projects for entertainment and media companies, including Google, YouTube, and Havas Worldwide.

Well-versed cross-country growth expert comfortable with localisation-based strategies. Specialises in growth marketing & SEO, editorial content production, development and creation, digital curation and strategy, e-commerce/online merchandising and sales, artist management and consulting, PR and influencer strategies, and B2B/B2C audience development.
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Cement Creative
    Founder
    DIGITAL AND IT
    August 2014 - Today (11 years and 10 months)
    Brussels, Belgium
    Cement Creative is a cross-border growth marketing, editorial content creation and storytelling agency focused on trust-building, domain authority, and customer conversion for start-ups and SME's. In addition, Cement Creative supports artists with creative consulting, management, and digital merchandising strategies. Services include:
    •Growth marketing & SEO
    •Editorial content production, development, & creation
    •Digital curation & strategy
    •Online merchandising and sales
    •PR & influencer strategies
    •Media partnerships
    •B2B/B2C audience development & customer conversion
    •Artist management and consulting Past clients: YouTube (US), Google Play (US), Havas Worldwide (US), Alejandro Ingelmo (US), Praytell Agency (US), Wallplay (US), Skipr (BE), Cowboy (BE), Fixter (UK), OfficeServe (UK), The Other Agency (BE), Digizik (BE)
    Growth Strategy SEO audit Copywriting
  • Stanley/Stella
    EN SEO & B2B Copywriter
    RETAIL (LARGE RETAILERS)
    March 2022 - Today (4 years and 3 months)
    Brussels, Belgium
    SEO/e-commerce copywriting for whitepapers, e-mails, online product pages, US website launch, and seasonal campaigns.
    E-commerce Copywriting SEO copywriting
  • Publicis Groupe
    EN SEO Copywriter
    E-COMMERCE
    November 2021 - Today (4 years and 7 months)
    Warsaw, Poland
    Researching, generating, and proofreading SEO-friendly copy in English for e-commerce platforms including Amazon & collaborating with EN>FR localisation teams.
    E-commerce SEO copywriting Copywriting

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Education

  • Master of Arts
    Utrecht University
    2017
    Master of Arts - MA, Arts and Society
  • Bachelor of Arts in Communication
    Columbia College Chicago
    2010
    Bachelor of Arts (B.A.), Marketing Communication

Skill set

Categories