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Jon Wright

Digital Marketer Growth Expert

Works remotely from Cardiff County

  • 51.501018
  • -3.192626
  • Suggested rate €567 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1 hour
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Location and workplace preferences

Location
Cardiff County, Wales, United Kingdom
Remote only
Primarily works remotely

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Biotech
  • Banking & Insurance
  • Digital & IT
  • E-commerce
  • Fashion & Cosmetics
+4 other
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

Categories

Skills (21)

Jon in a few words

I'm a results-driven growth marketing specialist, with over 15 years of experience. I specialise in scaling digital advertising for acquisition, especially for start-ups and key growth phase eCommerce brands.

Experience

Adventure Digital Ltd

Marketing Director & Founder  - As a freelancer

Newport, UK

June 2018 - Today (4 years and 6 months)

We're experts in scroll-stopping, high-converting, brand-building campaigns. And we're driven by a genuine love and passion for what we do. Some people think we're geeks... and maybe we are, but we get a genuine buzz from creating campaigns that exceed expectations, and deliver industry leading growth and results for our clients.

Brushbox

Chief Marketing Officer

Cardiff, UK

February 2019 - November 2021 (2 years and 9 months)

Brushbox was founded with the core value of making a big difference through little changes. We believe it's the little things that can add up to create massive impacts. Brushbox provides ethical and sustainable oral care products, designed to be better for planet and for the people using them. Save the Planet, Twice a Day, with our range of bamboo brushes & sustainable oral care products.

TOTM

Marketing Director

Cardiff, UK

November 2016 - June 2018 (1 year and 7 months)

At TOTM we provide organic cotton tampons, pads, and liners to women across the world. Available as an online subscription or through traditional retail channels, our aim is to disrupt an industry that has barely changed in the last 100 years. Most mainstream brands are manufactured from man-made materials full of nasty chemicals that can be harmful to the women who use them, as well as to the planet. We aim to put women's health at the heart of our choices, and make that time of the month as hassle-free as possible. Through TOTM we're trying to take some of the irritation out of women's periods with high quality, natural organic cotton products delivered direct to your door, just when you need them. #BeKinderToYourVagina
--- www.totm.com Company profiles: https://www.instagram.com/totmorganic https://twitter.com/totmorganic https://www.facebook.com/totmorganic/

TOTM

Digital Marketing Manager

Cardiff, UK

July 2016 - November 2016 (4 months)

Axa Wealth

Marketing Communications Manager

Bristol, TN, USA

June 2015 - July 2016 (1 year and 1 month)

At AXA I lead the Customer Communications Marketing team, guiding them to deliver compelling content and communications that provide value to customers. Operating across business sites, producing outputs for a range of channels and audiences, this was very much a multi-skilled marketing manager role. Ultimately our purpose was to be the champion for the customer. We dealt with a lot of complex, yet important updates. It was our role to ensure the audience was considered throughout the development of communications and content, delivering appropriate and impactful messages. The financial services is often known for overly complex and boring communications. I like trying to surprise people.

Sparkol VideoScribe

Marketing Manager

March 2014 - June 2015 (1 year and 3 months)

Responsible for managing the marketing of all Sparkol products globally (in particular the US). My focus was to generate and promote awareness of our brand and products internationally. With the goal to produce new traffic, attract new business, and open new markets. On a day to day basis my responsibilities included:
• Marketing strategy development and delivery
• Channel management (Paid search, display, affiliates, social media)
• MI and analytics analysis
• Marketing campaign conception and delivery
• Monitoring sales, conversion and market trends
• Marketing team management

Brightside Insurance

Marketing Manager - Affinity Partnerships

Bristol, UK

February 2013 - March 2014 (1 year and 1 month)

In my role at Brightside group, I managed the marketing activity for our corporate affinity partners (including Asda and Debenhams insurance). I was responsible for delivering marketing campaigns, monitoring brand sales and market trends. Creating advertising and marketing initiatives to ensure the right message was delivered for our products and services. I also identified opportunities in the market to deliver solutions which would increase brand sales. Overall, it was my responsibility to ensure that the affinity partner's brand values and image were followed. Typical tasks include:
• Overseeing the integration of new online marketing projects, initiatives and campaigns.
• Overseeing the integration of digital projects
• Overseeing the production of adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands and liaising with Creative Designers, other Marketing Managers, Online Commerce Managers and the Lead Acquisition Manager to ensure successful delivery.
• Supporting the integration of new products using our affinity brands
• Looking at the pricing of products and analysing the potential profitability
• Reviewing the success of marketing activities and implementing remedial action where appropriate.
• Monitoring costs, leads, quotes and sales for each activity.
• Generating names for new and existing products and services, coming up with ideas for new offerings, including online and offline channels.
• Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.
• Monitoring product distribution and consumer reactions through online tracking, feedback forms, focus groups and market research.

Friends Life Group

Marketing Process Executive

October 2011 - February 2013 (1 year and 4 months)

As part of the Marketing Process and Standards team within the transversal Marketing Operations department I have designed, delivered and now manage the utility of the Marketing Communications Approval Process (MCAP) and maintain the web-based workflow system which hosts the process. I am also responsible for the line management of the Marketing Process Support Analyst who supports the maintenance of the process. When the three heritage companies Friends Provident, AXA Life & BHA were merged to create the new business entity Friends Life, it was found that each heritage business followed different processes for the approval of marketing communications. In order to maintain effective controls, and evidence compliance to FSA regulations and principles such as TCF, a single Friends Life process needed to be implemented and adopted by all business areas. In addition to the development of the process, I also drove the delivery of an improved workflow system on which the process could be hosted. This system was designed to provide full audit trails and supporting evidence of marketing communications reviews, governance and control over all literature and a tool for MI production which can be used to analyze business performance and support the management of risk. A key aspect of this role is the engagement of a wide scope of the business to promote advocacy of the new process. Because of this, I am required to use my stakeholder management skills to ensure they are fully supported when using the process and appropriate resolution of issues is provided. I also provide training in on the process both to large groups and also on a 121 basis, including the systems based workflow training.

Friends Life Group

Marketing Communications Executive

June 2010 - October 2011 (1 year and 4 months)

Responsibilities as a Customer Communications Executive:
• Working closely with other areas of the business to help identify opportunities where effective, innovative or improved customer communication in line with the key business objectives could garner better results/customer response.
• To manage the creation of new customer literature and ensure that outputs are suitable both to the requirements of the customer and business.
• To ensure quality, consistency and accuracy throughout communications.
• Produce compelling, creative and appropriate literature, without straying beyond regulatory and budgetary constraints.
• Driving delivery to supply compliant documentation on time, by engaging all key stakeholders.
• Excellent communication skills to collate the range of comments submitted by remit groups. These comments need to be properly understood and applied to produce effective and accurate outputs.
• To manage the content, produce and distribute the internal departmental communication. Making sure all content is relevant and interesting for the audience, and maintains a balance across department activity. This role required attention to detail and organisation in order to complete the diverse and stacked workloads effectively.

Zurich Insurance - Zurich Insurance Group

Property Claims Advisor

July 2009 - May 2010 (10 months)

Working in this role offered me invaluable front line customer facing experience of the financial services sector. I also had the opportunity to get involved with business critical projects. Although marketing has always been my desired career area, I am glad for the opportunity I had to learn from the customer at the front line. Key responsibilities of this role:
• Taking calls from policyholders who are first notifying their claim meant I needed an attention to detail and excellent level of communication in order to extract all relevant information from the caller.
• I'd then take the information I gained and build a claim case to identify any possible money savings through use of different settlement option, repudiation or part repudiation of the claim and also possible fraud indicators.
• Our management of claims was extremely important for the retention customers. As a poor claims experience would quickly steer a customer elsewhere in the very non-loyal general insurance market.
• I was taken out of my day to day work to be part of a project team for some time. This team was set up to handle the backlash Zurich anticipated following the loss of a large amount of customer data. Handling the understandably upset customers meant I needed to understand their core values and drivers in order to empathise and offer constructive reassurance.
• Following my work on the project, I was moved to deal with higher profile policyholders and handled larger budgets in settling claims. This helped to develop both my analytical and negotiation skills when managing the range different suppliers required settling large losses.

LLOYDS TSB

Brand Executive

July 2008 - October 2008 (3 months)

Working as part of the Brand, Comms and PR team, it was my role to ensure that the distinctive LTSB brand is maintained and lived in all we produced.
• Day to day I would review out puts which could be regular or ad hoc pieces of work. It was my responsibility to make sure that they looked and felt like LTSB down to finest detail.
• In this role, I also became involved in some training, as I was required to teach other members of the team who produced the outputs about the Lloyds TSB 'Tone of Voice'. This was central to all we did and was important to us as a business. With an aim to be "Friendly- Professional", LTSB wanted the customer to feel like they were talking to us, even if they were reading literature. All work was designed to flow conversionally.
• While working at LTSB it was announced that we would be sponsoring the 2012 Olympics. This created a lot of work for us on the brand team as we had to design how the two brands of the Olympics and us would integrate.
• This job definitely fine tuned my attention detail as I would need to consider every aspect of how a document felt, to ensure it was right for a Lloyds TSB customer.

LLOYDS TSB

Market Intelligence Executive

June 2007 - July 2008 (1 year and 1 month)

As a market intelligence executive, it was part of my role to identify threats and opportunities to the business through research. I was often handling data such as market shares, customer CARE responses and advertising spend to try and see where we could save or improve across our product range. Following some research into customer retention, this quickly became the core focus of my work load, as I was brought onboard to offer my research thoughts on the retention issues.
• I would use both secondary and primary research sources to my advantage in order to produce reports and presentations to support the business.
• I also designed and monitored formulaic databases to store rolling research data for easy comparison; these are still used in the business after my leaving.
• For a long period of time I was working on a project regarding customer retention in the insurance industry. In this asked the question 'is there such thing as loyalty in the financial services, or is everyone just looking for the best deal?'
• It was this piece of work which became the basis for my workload going forward, as I researched the affect of price comparison websites and offered my advice on how we could possibly combat it. Off the back of this, I was brought on board the project team who worked to launch LTSB's own price comparison website. www.insurance.co.uk.
• I also presented to the marketing teams my research comparing the insurance market to the mobile phone market, in the sense that switching has become so easy, people look to do it at each renewal. So what can we learn from other markets to improve our own processes?

Education

  • BA(hons), Marketing Degree

    The University of Glamorgan

    2009

    BA(hons), Marketing Degree

  • EwB Online Web Design course

    EwB - Excel With Business

    2013

    EwB Online Web Design course

  • A Level

    Gordano School

    2004

    A Level

  • GCSE

    Gordano School

    2002

    GCSE