Description

I’m a Social Media Manager who helps brands turn attention into real, measurable growth through strategy, content, and performance-led campaigns.

With 6+ years of experience, I’ve worked with global brands across fintech, automotive, hospitality, and startup environments, helping them build stronger social media presence and connect more meaningfully with their audiences.

I focus on the full mix of organic social, paid media, influencer marketing, and community growth. My approach is always data-led, but I care just as much about making content feel human, engaging, and aligned with what people actually want to see.

Over the years, I’ve managed paid social budgets, led cross-functional teams, and built campaigns that balance storytelling with commercial impact. I’m comfortable working in fast-paced environments where strategy and creativity need to work hand in hand.

My core experience includes social strategy, content planning, paid social campaigns, influencer collaborations, and community management across multiple platforms.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Multiple Accounts
Freelance Social Media Manager
May 2024 - Today (2 years and 2 months)
Develop and execute full-funnel social media strategies aligned with business growth objectives. Create high-performing organic and paid content across hospitality, fintech, and retail sectors. Manage content calendars, short-form video production, and platform optimisation. Deliver analytics reporting with actionable insights to improve engagement, reach, and conversion. Strengthen brand positioning and tone of voice across competitive digital landscapes.
Content marketing Social media Google Analytics Graphic Design Video editing
Stellantis
Social Media Manager
AUTOMOBILE
May 2023 - May 2024 (1 year)
London, United Kingdom
Led social media strategy and content distribution across three automotive brands with a combined audience of 16M+ followers. Managed multi-platform paid social campaigns with significant six-figure budgets. Increased engagement through localised campaigns, competitions, and user-generated content initiatives. Developed monthly content briefs aligned with global HQ brand strategy. Delivered detailed KPI and performance reports to senior stakeholders. Managed and mentored a Social Media Associate, improving workflow efficiency and output quality. Collaborated with influencers and creators to drive brand awareness and audience growth.
Content marketing Social media Brand content Facebook Marketing Instagram Marketing
Uphold Inc (Fintech / Crypto Platform)
Social Media Manager
March 2021 - December 2022 (1 year and 9 months)
London, United Kingdom
Built and defined brand tone of voice across all social platforms. Increased social following from 50K to 140K+ through targeted campaigns and community engagement strategies. Executed product launch campaigns in collaboration with CEO and COO. Managed outsourced community management team and implemented quality control processes. Improved brand sentiment and review scores: Trustpilot: 1.2★ → 3.2★ iOS App Store: 2★ → 4.5★ Google Play: 1.3★ → 4.6★ Developed strategic partnerships with crypto brands and influencers for co-marketing initiatives. Launched and hosted a weekly Twitter Spaces series driving consistent community engagement.
Social media TikTok Content marketing Data analysis