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Laura BerrillLB

Laura Berrill

PR Manager, Media Relations and Content Specialist

£216/day
London, GB
8-15 years

Average response time: 1 hour

About Laura

I have 25 years’ experience of working in the media, firstly as a newspaper journalist, starting in local papers and training with EMAP at the Peterborough Evening Telegraph then onto a year spent working as a journalist in Sydney, Australia and some work with the nationals back in the UK.
When the tech scene of the late 90s expanded I got a job writing for national tech title, Network Week and was subsequently promoted to news editor. I was then headhunted into my first PR firm, tech start-up, Rainier.
After taking a break for raising a family I set up my own PR service, working for local and regional businesses in a variety of industry and in both B2B and B2C capacities and also went on to freelance for other mainly B2B PR agencies in London and the South East.
My main areas of expertise are writing engaging and interesting content, from thought leadership pieces and bylines to blogs and succinct press releases, as well as punchy pitches and strong media relations skills, with many contacts within the media.
My work in Public Relations has been bolstered by my background in news and feature journalism and has resulted in a range of quality coverage for clients’ target media, whether that be industry-specific, Tier One, nationals and broadcast.
I am confident in working in both the B2B and B2C space and on a wide variety of subjects, from tech to business to culture and entertainment.


  • English

    Native or bilingual

  • French

    Conversational

Remote only
Primarily works remotely

Experience

  • We Are TFD
    Content and Media Relations Specilaist
    TECH
    July 2022 - April 2023 (9 months)
    London, United Kingdom
    Writing blogs, press releases, bylines and thought leadership articles, regularly pitching to national, trade and verticals and to my contacts in the tech and business press. Regular coverage for clients
    media relations Brand content
  • Onebite
    Media Relations and Content Specialist
    DIGITAL AND IT
    April 2022 - February 2023 (10 months)
    Reading, United Kingdom
    Writing bylines and thought leadership 'evergreen' stories for clients, pitching to national business press and securing interviews and/or coverage, plus feedback from journalists
    media relations Brand content

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Education

  • BA Honours in Politics, French and Economics
    Loughborough University
    1992
    Degree in UK and international politics, macro and micro economics and French language

Certifications

  • EMAP Diploma in Newspaper and Magazine Journalism
    EMAP
    1993
    defamation Writing shorthand libel

Skill set (9)

Categories