Liam Solomon

Running digital PR and link-building for brands, with a focus on data-led campaigns, reactive newsjacking, and high-authority media placement across UK and US outlets.

Current retained client: THECODE (formerly Lovethesales), one of the UK's leading off-price luxury fashion platforms. Leading the full PR rebrand - press release strategy, embargoed media launch across national and consumer titles (Vogue UK, GQ, Highsnobiety, Refinery29, Who What Wear), and link building to the new domain.

Built a custom AI-powered fashion news tracker that monitors stories in real time, scores them by PR viability using a weighted points system, identifies the strongest angles, and surfaces relevant media contacts for UK and US markets - cutting the time from news hook to outbound pitch.

Backed by 10 years of Digital PR experience and 5,000+ links placed across Forbes, Daily Mail, USA Today, The Telegraph, and 60+ global outlets.

Led global PR strategy across 65+ brands, supporting a huge a 6x revenue surge (£15M → £100M) and delivering an industry-leading £30 CPL. Managed, mentored, and scaled a fully remote team of 24 across multiple continents, overseeing 50–60 press releases per month. Developed a repeatable interview-led PR model that generated high-volume news stories and hundreds of organic placements per campaign cycle. Created an AI-powered coverage tracker, improving monitoring accuracy, link evaluation, and earned-media analysis. Built a social channel from zero to 1M+ monthly views in 6 months, reinforcing campaign visibility and cross-channel reach.

Designed and executed multi-brand PR strategies within competitive niches, identifying high-authority backlink opportunities to support organic growth. Account management of 4 top level digital PR agencies, consistently hitting targets while maintaining brand guidelines. Strengthened relationships with editorial teams and freelance contributors to scale campaign output. Improved ROI through process automation and CPL optimisation across large campaign volumes.