Liliia Kasian

✓ Built community & brand engagement strategy from pre-launch, growing owned social and email to 10K+ with 11.8% average engagement and 44% repeat engagement — well above category benchmark.

✓ Defined and maintained brand tone of voice across Instagram, TikTok, and email, flexing register by platform and context while keeping identity consistent.

✓ Ran day-to-day community management: replies, DMs, moderation, and proactive engagement in adjacent communities.

✓ Led social listening to track sentiment and surface emerging themes, feeding insights into content and brand strategy.

✓ Translated organic brand signals into paid creative direction, achieving £7.20 CPA and 2.1 % CTR.

✓ Owned reactive and issues response — set tone, timing, and escalation on sensitive conversations.

✓ Partnered with product, creative, and e-commerce so community insight shaped packaging copy, product pages, and email flows.

✓ Led social media strategy and content creation across Instagram, TikTok, YouTube, and LinkedIn for a fast-scaling all-in-one business tool offering invoicing, CRM, website builder, and more.

✓ Produced high-performing PPC creatives and educational product content, including user guides and tutorials, supporting both internal and external users.

✓ Contributed to website development, brand positioning, and onboarding experience as part of a lean cross-functional team.

✓ Played a pivotal role in launching go-to-market content and improving product understanding through strategic, user-focused storytelling.

✓ Led a high-performing team of editors, filmmakers, and content creators, managing a 6-million-strong global follower base across Instagram, TikTok, YouTube, and Facebook.

✓ Consistently achieved a weekly reach of 28M+ views, boosting the audience by 300K+.

✓ Spearheaded storytelling initiatives, conducting compelling interviews with high-profile figures and everyday voices to humanise the brand, foster emotional connections, and drive audience loyalty.

✓ Collaborated on campaigns with major partners like H&M, UNHRC, and Sony Music, enhancing brand credibility and visibility through strategic collaborations and UGC initiatives with Paid Socials.