Description

I’m a Google and Meta Ads specialist with 9 years of experience managing performance campaigns across various industries — from ecommerce to B2B services. I've worked with international brands like DHL and currently lead the performance marketing team at NOS, one of Portugal's top telecom companies.

I help businesses grow by creating and optimizing campaigns focused on real business goals: more leads, better ROAS, lower CPA. My approach combines deep technical know-how with a strategic mindset — always focused on results and clear, actionable reporting.

Whether you need help setting up your first campaigns, auditing an underperforming account, or scaling your acquisition efforts, I'm here to help.

Languages

English
Native or bilingual
Portuguese
Native or bilingual
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

NOS Comunicações
Head of Performance Marketing
January 2022 - Today (4 years and 5 months)
Leading the Performance Marketing team at NOS, managing €4M+ annual budget to drive digital sales. Overseeing paid media strategy and execution across all NOS services (B2C, B2B, E commerce, WTF, Woo, Mobile, Alarms). Managing campaigns across Google Ads, DV360, Meta, TikTok, Criteo, and more. Coordinating agency and partnerships (Google, Meta, etc.) and defining the SEO strategy. Accountable for performance KPIs.
SEO Google AdWords Pay Per Click Advertising Facebook Marketing Team management
IPAM
Teacher of Display and Programmatic Module
March 2025 - March 2025
Teacher of Display and Programmatic module on the course Traffic Acquisition at IPAM University in Portugal, covering ad tech, strategy, and campaign execution
Traffic Management Traffic acquisition Pay Per Click Advertising Display Ads
Freelance
Freelancer as Paid Media Manager for different clients
June 2025 - Today (1 year)
Freelancer specialized in Paid Media management, planning, executing, and optimizing campaigns across platforms like Google Ads, Meta Ads, and others for clients from various industries, with a strong focus on performance, lead generation, and return on investment.
Pay Per Click Advertising Google AdWords SEO

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Digital Marketing & Analytics
NOVA IMS
2019
Digital Marketing & Analytics
Degree
Universiade de Coimbra Management
2010
Degree

Manuel Dias

Paid Media Specialist | Google & Meta Ads Expert

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