About Mark
Results-driven, modern revenue operations professional, currently building out Spendesk’s Growth Operations function. Prior to this role, I spent 8 years as part of LinkedIn’s Global Marketing Operations team implementing and managing their marketing automation systems, workflow streamlining, and campaign optimisations with the goal to increase lead generation and revenue at the top of the funnel.
I am passionate about marketing automation and technologies, lead generation and operational excellence. I excel at taking complex problems, establishing remediation processes and training/documentation to onboard and enable our cross-functional partners.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- SpendeskGrowth Operations LeadDIGITAL AND ITJune 2022 - Today (4 years)Paris, France1. Go-to-Market: Drive optimisation of processes that align Sales and Marketing, especially around go-to-market planning and execution, performance management, and cross-functional feedback loops.2. Processes Definition & Implementation: Work closely with the Sales and Marketing leadership in the end-to-end execution of campaigns through to sales closure. Assist in defining the process, playbooks and training sessions on the lead handover process from Marketing to Sales that ensures proper tracking of Marketing's contribution to the business.3. Data Accuracy, Compliance & Tracking: Provide insights that drive better outcomes in our revenue funnel, such as increased sales efficiency, productivity and revenue generation.4. Strategic Analysis, Insights & Business Planning: Collaborate with the data and finance teams to ensure the business has an accurate view of channel performance and revenue contribution to inform the placement of strategic investments and support budget requests during annual planning processes.5. People Development: Responsible for the ramp-up of new hires and continuous development of my team (individualised & team coaching), providing continuous feedback to each team member.6. Team Management: In charge of meetings as well as weekly, monthly & quarterly team meetings & animation.
- CloudsmithMarketing Operations LeadDIGITAL AND ITNovember 2021 - June 2022 (7 months)Belfast, United Kingdom1. Manage Cloudsmith's marketing technology infrastructure, review and approve new tools, plus integrations with related product, data and sales technologies.2. Develop our end-to-end marketing campaign management workflows and ensure delivery across multiple internal teams.3. Partner with Demand Generation, Sales, and Developer Relations leadership to optimise our Lead generation processes to increase qualified lead flow.4. Drive forecasting, reporting, and pipeline management reporting for the marketing and sales teams.5. Develop, implement, and optimise of a data-driven lead scoring model, helping sales to prioritise the leads that have the highest propensity to buy.6. Manage our nurture our orchestration efforts in collaboration with the wider marketing team and other stakeholders to guide prospects and customers through our buyer journey.7. Proactively recognise cross-functional bottlenecks, challenges and workflow constraints and provide operational solutions.
- LinkedInSenior Operational Excellence ManagerDIGITAL AND ITJanuary 2020 - November 2021 (1 year and 10 months)Dublin, IrelandDrive DSO's transformational change, including but not limited to continuous and process improvement through the use and deployment of lean methodologies, capability-based solutions, as well as effective project and change management.Responsibilities include:1. Develop, implement and execute operational excellence programs for the business. Manage and evolve the organisation's field support (Concierge) infrastructure to identify cross-area pain points and documentation gaps.2. Establish a framework for Knowledge-Centered Support (KCS) and build a culture of knowledge management across the organization.3. Lead the ongoing evolution of LinkedIn's email design system - a system that forms the foundation of approximately 2.4 billion email sends and $74M P1YB (FY21 to date).4. Coach our production team members in understanding how to balance creative innovation, accessibility, usability, and channel best practices for email.5. Perform internal and external benchmarking to measure successes and identify improvement opportunities for the business.
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Education
- Master of Strategic ManagementDublin Institute of Technology2009Modules: Marketing Theory, Strategic Management, Project Management, Business Modelling & Decision Making, Research Methods Corporate Financial Strategy, Management of ICT, Understanding Organisations, Integrated Case Study.
- Honours Degree, Business Management and AdministrationDundalk Institute of Technology2008Modules: Applied Economics, Management Control Systems, Strategic Management, Electronic Commerce, Marketing Management, European Business, Decision Support Systems, Business Ethics, Management Information Systems, Social & Organisational Analysis, Financial Management, Marketing Communications, International Trade, Services Marketing, Business Project, Business and Society, Applied Marketing, International Marketing, Marketing Behaviour.