Description

I help businesses generate high-quality leads and increase online sales through data-driven Google Ads strategies.

With over 4 years of experience managing Google Ads campaigns, I specialize in building, optimizing, and scaling campaigns that deliver measurable results. Whether you're a local service business looking for more phone calls and inquiries or an eCommerce brand aiming to grow revenue, I create strategies focused on maximizing your return on ad spend.

My expertise includes:

Google Search Ads
Performance Max Campaigns
Shopping Ads
Display & Remarketing Campaigns
Google Ads Account Audits
Campaign Setup & Optimization
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Conversion Tracking
Keyword Research & Negative Keywords
Landing Page Optimization
Bid Strategy Optimization
A/B Testing
Lead Generation
eCommerce Sales Growth

I can help you:

Generate more qualified leads
Increase online sales and revenue
Reduce wasted ad spend
Lower Cost per Lead (CPL) and Cost per Acquisition (CPA)
Improve Return on Ad Spend (ROAS)
Optimize conversion tracking for accurate performance measurement
Scale profitable campaigns with data-driven decisions

I've worked with businesses across industries, including home services, fitness, professional services, Shopify stores, and other eCommerce brands.

I believe successful Google Ads campaigns are built on accurate data, continuous optimization, and a deep understanding of customer intent. My goal is to help businesses achieve sustainable growth by turning advertising budgets into measurable business results.

If you're looking for a Google Ads specialist who focuses on both lead generation and online sales, I'd be happy to help grow your business.

Industry field of expertise

Languages

English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Heatech
Google Ads Specialist
PUBLIC SAFETY
May 2025 - Today (1 year and 2 months)
Amsterdam, Netherlands
Managed and optimized Google Ads campaigns for a heating and boiler service company specializing in boiler installations, heating repairs, maintenance, and smart heating solutions.
Created high-performing Search and Performance Max campaigns focused on generating qualified service inquiries and emergency repair leads.
Conducted keyword research, competitor analysis, and negative keyword optimization to improve lead quality and reduce wasted ad spend.
Implemented and maintained conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Ads to accurately measure phone calls, contact forms, and quote requests.
Optimized location targeting and bidding strategies to maximize visibility within the company's service areas in Amsterdam and surrounding regions.
Developed remarketing campaigns to reconnect with previous website visitors and increase conversion rates.
Continuously monitored key performance metrics including CTR, CPC, CPA, conversion rate, and ROAS, delivering regular optimization recommendations to improve campaign performance.
Collaborated with the business owner to align paid advertising strategies with business goals, increasing qualified leads while maximizing return on advertising investment.
Google ads Search Ads Search Engine Marketing Google Tag Manager Google AdWords
Chris Ryan Fitness
Google Ads Specialist
HEALTH AND WELLNESS
December 2024 - Today (1 year and 7 months)
New York, United States
Managed and optimized Google Ads campaigns to promote online fitness memberships, live workout classes, and on-demand training programs.
Created high-converting Search and Performance Max campaigns focused on increasing trial sign-ups and subscription memberships.
Conducted keyword research, audience targeting, and competitor analysis to improve campaign performance.
Implemented and optimized conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Ads conversion tracking.
Managed remarketing campaigns to re-engage website visitors and increase membership conversions.
Improved campaign performance through continuous A/B testing of ad copy, landing pages, and bidding strategies.
Monitored key performance metrics including Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rate (CTR), and conversion rate.Delivered regular performance reports with actionable recommendations to maximize advertising ROI.
Google ads Google Analytics Google Tag Manager Search Ads Search Engine Marketing
Advantage Plumbing Rooter
Google Ads Specialist
PUBLIC SAFETY
July 2024 - Today (2 years)
Los Angeles, United States
Managed and optimized Google Ads campaigns for a residential plumbing company serving Los Angeles and surrounding areas.
Planned and executed Search campaigns focused on emergency plumbing, drain cleaning, sewer repair, water heaters, and repiping services.
Performed keyword research, negative keyword optimization, and bid strategy improvements to maximize qualified leads.
Implemented and monitored conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
Optimized location targeting to ensure ads reached customers within the company's service areas.
Conducted ongoing A/B testing of ad copy and landing page recommendations to improve conversion rates.
Monitored campaign performance, reduced wasted ad spend, and improved Cost Per Lead (CPL).
Prepared monthly performance reports with actionable insights and optimization recommendations.
Collaborated with the business owner to align advertising strategy with business growth objectives.
Google ads Google Tag Manager Search Ads Search Engine Marketing Google Analytics