About Sebastian
Sebastian has 16+ years of experience in digital marketing as a general manager focused on growth, performance, marketing, sales and management, business operations, and strategy. He has consulted for brands worldwide on their growth efforts as a country manager, global marketing director, head of performance, and growth director in numerous industries, including gaming, retail, entertainment, affiliate network, edtech, and healthtech.
Spanish
Native or bilingual
English
Fluent
French
Conversational
Remote only
Primarily works remotely
Experience
- Affiliate NetworkHead ofJanuary 2023 - Today (3 years and 5 months)Dubai - United Arab Emirates
- Consultant: iGaming, Retail (eCommerce), Entertainment, AdTech, Affiliate Network, EdTech...Consultant - Growth | Performance | MarketingJanuary 2020 - Today (6 years and 5 months)
- 360VUZ - Teleporter ™Growth DirectorJanuary 2020 - Today (6 years and 5 months)Dubai, United Arab EmiratesEntertainment: World's #1 360° Live Mobile App. Watch exclusive & premium content, and live streaming of events with AR & VR capabilities. Main GEO's: MENA & SEA (but with global acquisition efforts live).• Leading the brand's growth strategy over numerous areas: Marketing, web/app optimization, CRO & UX, CRM & automation, pricing strategy per GEO, web/app monetization, restructuring & creation of the affiliate/loyalty/ gamification programs, and commercial agreements with existing & new partners, etc.• Channels used & managed: GoogleAds, FacebookAds, SnapChat, TikTok, DSP & Ad Networks, Email, Push Notifications, In-App Capabilities, SMS, Social, SEO, Affiliates, Influencers, Retargeting, etc. (web/mobile & app). Highlight: High of +1,200% Net Revenue increase, +140% paid subscribers increase, high of +300% increase in leads & ~98% CPA decrease, etc.
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Education
- B.Comm (JMSB: John Molson School of Business), Major: Marketing; Minor: Print Media (Studio Arts)Concordia University2007B.Comm (JMSB: John Molson School of Business), Major: Marketing; Minor: Print Media (Studio Arts)
- High School Diploma (Bilingual)The Colombus School2004High School Diploma (Bilingual)