Sophia Zafar

Marketing, Business Development, and Event Management for a specialist recruitment firm focused on Intellectual Property, Legal, and Privacy sectors

Worked across internal and external communications to enhance engagement within the service and improve public outreach. Strengthened internal communications by developing a SharePoint site for 600 employees and designing bi-monthly digital screen updates to streamline information sharing. Externally, developed targeted communication campaigns, introduced a new social media strategy, and enhanced visual engagement with additional digital assets and physical banners, significantly boosting outreach and engagement.

Led a comprehensive brand revitalisation, modernising the clinic’s image and positioning it as a leader in innovative veterinary care. Developed targeted marketing materials for veterinary professionals and clients and led digital transformations. Managed email marketing campaigns and a full-scale social media revamp, integrating meta-advertisement campaigns that significantly expanded digital reach and client engagement.