About Tommy
I help fashion, streetwear, and lifestyle brands grow fast with proven digital strategies that drive daily sales, build loyal communities, and turn followers into buyers.
As a results-driven eCommerce Growth Strategist, I bring a powerful mix of brand building, social media expertise, and data-backed marketing to the table.
✔️ I specialize in:
Shopify store Setup
Instagram, TikTok & Meta Ads
Influencer & content strategy
brand Management
Google Search Engine Optimization (SEO)
Full funnel campaign planning
Digital Marketing
Ecommerce Growth Strategist
Google Ads
Website Development & Design
My experience working with brands like Kiddo Clothing Inc and Biggi Daddy Boutique Company has taught me what actually works in today’s market — not just theory. I don’t guess. I scale brands using strategies that generate real revenue and consistent customer growth.
💡 What makes me different?
I understand urban fashion culture and online buyer behavior
I combine creativity with performance marketing
I treat every project like a brand launch, not just a task
I don't just run ads — I build brands that last.
I stay updated with trending content formats, platform changes (TikTok, IG), and tools — so you're always ahead.
I create marketing systems that bring daily sales, returning customers, and loyal brand fans.
I treat your business like mine — you get real strategy,
I’ve helped brands grow from 0 to 5-6 figures/month in under 12 months — using nothing but smart execution.
📦 Deliverables I typically handle:
Shopify Store Setup & Optimization
Paid ad setup + management
Organic content strategy
Instagram, TikTok & Meta Ads (Facebook Ads)
Influencer & Content Strategy
Brand Management
Google Search Engine Optimization (SEO)
Full Funnel Campaign Planning
Digital Marketing Strategy
Ecommerce Growth Strategy
Google Ads
Website Development & Design
Let’s take your brand from seen to sold.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- YHEMHI STITCHES INTERNATIONALFashion Brand Growth Strategist & Digital Marketing LeadFebruary 2025 - Today (1 year and 4 months)At YHEMHI STITCHES INTERNATIONAL, I led the digital transformation of a rising fashion brand, taking it from local sales to international recognition through strategic marketing and eCommerce execution.Designed and launched a conversion-focused Shopify store optimized for both mobile and desktopExecuted targeted Instagram and TikTok Ads that generated consistent daily salesBuilt a robust brand identity — including tone of voice, visuals, and product messagingPlanned and executed influencer partnerships and UGC campaigns that drove over 45% of salesImplemented full-funnel campaigns (email, ads, SEO, retargeting) for product launches and seasonal salesIncreased returning customer rate by 38% through personalized email automation (Klaviyo)This role allowed me to combine creative brand building with data-driven performance marketing, helping the brand expand across the UK, US, and African fashion markets.
- KIDDO CLOTHING ECOMMERCEeCommerce Brand Growth Strategist | Fashion & Kidswear ExpertE-COMMERCEJanuary 2021 - January 2021London, United KingdomAt Kiddo Clothing Inc, I led the end-to-end digital growth strategy for a children's fashion brand, achieving a 300% increase in online sales within 18 months.Built and scaled a Shopify store optimized for conversionImplemented data-driven Facebook & TikTok ad campaigns targeting parents in the UK & USGrew the brand’s Instagram from 0 to 25K+ followers organically with strong engagementManaged email marketing using Klaviyo, achieving 20%+ open ratesDirected product photography, influencer outreach, and seasonal launch campaignsIncreased returning customer rate by 35% through loyalty campaigns and personalizationThis role positioned me as a full-stack growth strategist for DTC kidswear brands.
- BIGGI DADDY BOUTIQUE COMPANYDigital Brand Strategist & eCommerce Specialist | Urban Fashion & StreetwearE-COMMERCEMarch 2020 - Today (6 years and 2 months)Abuja, NigeriaAt BIGGI DADDY BOUTIQUE COMPANY, I played a key role in transforming the streetwear brand into a competitive force in the online fashion industry.Developed a conversion-optimized Shopify store for urban fashion loversRan high-performing ad campaigns on Facebook, TikTok, and Instagram that generated consistent daily salesLaunched influencer marketing collaborations that increased brand visibility by 400%Built a strong email marketing system using Klaviyo, leading to 25%+ revenue from repeat customersManaged the brand’s full digital identity — including visuals, copy, and social voiceImplemented retargeting and abandoned cart strategies that recovered over 15% of lost revenueThis experience sharpened my ability to build and scale fashion brands from scratch using smart, data-backed marketing strategies.
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Education
- BSc in Digital Marketing & eCommerce StrategyUniversity of London – School of Business & Marketing2025During my studies, I focused on mastering real-world digital marketing strategies, eCommerce growth models, consumer behavior, and full-funnel campaign planning. Specialized in fashion and lifestyle brand marketing Gained hands-on experience with tools like Shopify, Klaviyo, Google Ads, Facebook Ads, and SEO frameworks Led group projects that simulated real business launches and brand scaling Researched emerging trends in influencer marketing, UGC, and digital consumer psychology This degree has given me both strategic and technical expertise to help modern brands grow faster in today’s competitive digital landscape.