About Anuj
English
Native or bilingual
Experience
- Mailings Direct Ltd,Marketing ExecutiveOctober 2024 - Today (1 year and 8 months)United Kingdom• Developed and executed integrated digital marketing campaigns (SEO, PPC, PMax, and content), increasing website traffic by 25% and boosting lead generation.• Optimised landing pages and user journeys via A/B testing and UX improvements, enhancing CTR and conversion rates.• Created high-performing ad creatives, including video hooks, tailored for PMax campaigns to align with brand goals.• Led content strategy and blog development, driving organic visibility and keyword growth.• Improved technical SEO, backlink profiles, and indexing for long-term performance gains.• Conducted competitor analysis to refine campaign tactics and enhance market positioning.• Tracked performance with GA4, Google Ads, and Search Console, continuously optimising strategies in collaboration with the Marketing Director.
- Gray Graph Technologies Pvt Ltd,Digital Marketing ManagerFebruary 2022 - August 2024 (2 years and 6 months)Noida, Uttar Pradesh, India• Grew social media engagement by 35% through strategic content planning and platform-specific execution.• Planned and optimised paid campaigns across Google Ads, Meta Ads, and PPC channels to maximise ROI and brand visibility.• Led SEO strategy, including keyword research, on-page optimisation, and blog enhancements to drive organic traffic.• Developed and scheduled tailored content aligned with audience insights and campaign objectives.• Maintained strong client and stakeholder relationships, ensuring timely delivery and effective communication.• Tracked performance using Google Analytics and Meta Insights, providing actionable reports and recommendations.
- SKS Technologies Pvt Ltd,Digital Marketing InternAugust 2019 - October 2021 (2 years and 2 months)Delhi, India• Supported social media strategy, content creation, and scheduling, increasing website traffic by 18% and engagement by 25%.• Assisted in planning and optimising PPC campaigns through keyword research, ad copywriting, and performance tracking.• Developed creative assets and blog content aligned with brand guidelines to boost online visibility.• Analysed campaign performance and presented data-driven insights to improve ROI.• Maintained marketing databases and streamlined reporting for improved workflow efficiency.
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Education
- Master of ScienceManchester Metropolitan University2025Master of Science
- Bachelor of ScienceMJPRU University2022Bachelor of Science