Peter A.

I help eCommerce, SaaS, B2B and B2B companies improve customer acquisition, marketing measurement and digital performance.

With over a decade of experience, I combine senior-level strategy with hands-on delivery across paid media, eCommerce, analytics and marketing automation. I can independently diagnose problems, develop a practical plan and work with your team to implement it.

I can help you with:

• Google Ads and paid media audits

• Campaign restructuring and optimisation

• GA4, Google Tag Manager and conversion tracking

• Marketing dashboards, attribution and reporting

• Shopify and eCommerce growth

• LinkedIn and B2B acquisition campaigns

• Zapier and marketing workflow automation

• Fractional or interim growth marketing support

Selected experience:

• Managed more than £3 million in online and offline acquisition investment

• Increased customer acquisition by 300% during my time at JTI

• Worked across brands including Ploom, Nordic Spirit, Logic Vapes, Skin Rocks by Caroline Hirons and The Smiley Company

• Supported international B2B technology campaigns across Google Ads, LinkedIn and programmatic channels

• Created and launched InvoiceGenerator.ng, attracting 170+ registered users and its first paying customer

Clients typically contact me when paid media is underperforming, tracking cannot be trusted, reporting is fragmented or the internal team needs experienced short-term support.

I am available for audits, defined projects and fractional or interim engagements. I am not seeking permanent employment.

If you have a marketing, eCommerce or analytics problem that needs senior attention, send me a message with a brief overview. I’ll let you know honestly whether I can help and what I would recommend as the next step.