About Wided
With my experience spanning years I have developed a deep understanding of media planning principles encompassing both branding and performance strategies. I specialize in channels, including media, search engines and programmatic advertising, where I have refined my skills to an expert level.
Throughout my journey I have consistently achieved results by strategically setting goals creating inventory and implementing meticulous account structures. My expertise, in maximizing the potential of channels is evident from my track record of reducing CPM (Cost Per Thousand Impressions) and CPA (Cost Per Acquisition) while ensuring top notch quality.
One of the aspects of my experience lies in expanding inventory and supply while keeping up with the ever changing ecosystem and industry trends. This knowledge enables me to navigate the landscape effectively and implement strategies that keep us ahead.
When it comes to program management I am recognized for my skills and structured approach. I have a proven ability to motivate teams by translating visions into plans that lead to impeccable execution. Being detail oriented by nature I emphasize the importance of measurement and evaluation, for our key channels. My constant endeavor is to optimize performance and share cost savings.
I have a range of skills, in utilizing tagging solutions to improve the effectiveness of our media platforms on digital channels. As an expert in measuring and evaluating success I have played a role, in assisting businesses in discovering brands and metrics that surpass conventional reach and impressions.
I stay at the forefront of industry advancements, utilizing AI and DCO principles to leverage cutting-edge technologies. This allows algorithms to identify the next best actions for our brands and media. My commitment to staying current brings a forward-thinking perspective to my work, contributing to the success of my teams and projects.
French
Native or bilingual
Arabic
Conversational
English
Fluent
Can work on-site
Dubai City (up to 50km)
Experience
- W consultingIndependent Digital and Marketing ConsultantMarch 2024 - Today (2 years and 3 months). Collaborate with multiple clients across diverse industries to deliver tailored digital marketing solutions.. Develop and execute comprehensive strategies, including paid media campaigns, content marketing, SEO, and social media management.. Analyze campaign performance metrics to optimize strategies and ensure maximum ROI.. Manage budgets effectively to align with client objectives and deliver impactful results.. Conduct regular client check-ins to align on goals, provide updates, and refine project deliverables.. Stay updated on industry trends and emerging tools to bring innovative solutions to client campaigns.. Balance creative ideation with technical execution to achieve measurable business outcomes.
- Pernod RicardSenior Digital Marketing Expert – Africa & MENATWINE AND SPIRITSSeptember 2021 - December 2023 (2 years and 3 months)South AfricaAccelerating the digital transformation in the region, bringing more proximity with the market to better understand local context and business needs, to adapt the digital strategy appropriately through concrete uses cases, to upskill efficiently marketing, to closely measure and improve performance with ROI approach.#1 Local Digital Strategy Leadership. Customized and implemented Group Digital Guidelines, optimizing them for local markets, resulting in a 20% increase in digital engagement.. Identified and prioritized market-specific digital use cases, aligning them with consumer activation maps, driving a 15% uplift in conversion rates.. Established robust bridges between sales, eCommerce, and marketing, fostering seamless collaboration and enhancing conversion rates.#2 Digital Upskilling. Orchestrated immersive coaching sessions, workshops, and training programs to embed digital fluency across the marketing ecosystem, fostering a culture of continuous learning and innovation.. Broke down silos within the marketing function, ensuring a cohesive and consistent consumer experience across all touchpoints.. Stayed abreast of industry best practices, emerging technologies, and market trends, equipping teams with the knowledge and tools needed to stay ahead in the digital landscape.#3 Measurement & Performance. Accountable for driving market results through strategic media investments ROI, consumer lifetime value optimization, and common group objectives achievement.#4 Center of Excellence Support. Built and managed key relationships with global, regional, and local marketing teams, shaping and adapting media initiatives to meet regional requirements.Strong qualifications in change management, leadership, and influencing skills, coupled with a business-oriented mindset and a focus on results delivery.
- EY FabernovelSenior Strategic Media Consultant @ Pernod RicardDIGITAL AND ITJanuary 2019 - May 2021 (2 years and 4 months)Paris, France#1 Strategic Agency Partnerships. Orchestrated and nurtured robust relationships with global media agencies, refining partnership frameworks, remuneration models, and contractual structures. This resulted in streamlined processes and ensured alignment with the organization's objectives across affiliates.#2 Operational Excellence. Directed a high-performing internal agency team at HQ, overseeing digital advertising, social media, paid search, and out-of-home (OOH) initiatives. Through meticulous management, we maintained operational excellence, driving impactful media activations while optimizing resource utilization.#3 Global Collaboration. Collaborated closely with Brand and Market Company counterparts, providing expert guidance on media implementation and fostering synergies with their respective agencies. This facilitated seamless execution of data-driven media strategies across diverse markets.#4 Innovative Partnerships. Negotiated strategic partnerships and inventory deals with leading digital and social media platforms, such as Google, Facebook, LinkedIn, and Twitter. These alliances not only promoted advertising best practices but also unlocked preferential rates, maximizing ROI for our brands.#5 Performance Optimization. Established standardized KPIs, dashboards, and reporting tools, enabling comprehensive performance analysis across affiliates. By identifying and addressing performance gaps, we continuously elevated media effectiveness and efficiency.#5 Pioneering Innovation. Stayed at the forefront of advertising trends, exploring emerging avenues such as connected TV and new data inputs. Through pilot initiatives focused on scalability and business impact, we cultivated a culture of innovation within the organization.#6 Cross-Functional Collaboration. Collaborated extensively with Ecommerce teams to develop lead generation and conversion strategies tailored for the online sphere, driving engagement and sales in ecommerce channels.
Recommendations
Be the first to recommend Wided
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's degree, Digital Communication and Media/MultimediaECS (European Communication School)2014Master's degree, Digital Communication and Media/Multimedia
- bachelor, Project ManagerEFAB Sciences-u2011