Pedro De Assis Maciel

Hey, I'm Pedro!

I've been working in CRM and marketing automation for over 8 years now and I still get excited how we can use Customer Engagement to create good relationships with our customers and drive ROI.

Salesforce Marketing Cloud is where I spend most of my time, and I've gone deep enough into the platform to know both what it's capable of and where it tends to break down.

I've worked across quite different environments, consulting at Deloitte on enterprise CRM transformations, then in-house at HelloFresh managing lifecycle campaigns across 28+ markets, and now at Eurowings Digital leading CRM automation for a major European airline.

That mix of consulting and in-house experience means I can move fast, adapt to how your team works, and focus on what actually matters.

Here's what I typically work on:

- Platform implementations & migrations — setting up or restructuring SFMC the right way from the start

- Journey & automation builds — Journey Builder, Automation Studio, trigger-based programs, AMPscript logic

- Segmentation & personalization — SQL, Data Extensions, Audience Builder, Interaction Studio

- Campaign management — end-to-end execution, A/B testing, and performance reporting

- Deliverability audits — SPF/DKIM/DMARC/ BIMI, list hygiene, inbox placement

I hold 7 Salesforce Marketing Cloud certifications, work in English, Portuguese, and Spanish, and I'm based in Berlin available remotely or on-site across the DACH region.

If you're looking to get more out of SFMC whether that's fixing what's broken, building something new, or just having a second pair of eyes, I'd love to hear about your project.

Let's have a chat!